Nottingham Landscaping Services
Landscaping • Nottingham
Overview
Client: Nottingham Landscaping Services
Industry: Landscaping
Date Joined: 12/02/2025
NLS came to us with a broken website that had effectively been abandoned by a previous web designer. We rebuilt the site from the ground up, creating a solid foundation designed to rank on Google and convert visitors into enquiries. With Aaron already having a decent Google Business Profile in place, SEO traction started to build within the first few months. As traffic increased, the website began consistently converting that traffic into real leads. Over the next 11 months, the site was continuously refined and improved to reach its current state. Today, lead flow is at an all-time high, with 300+ leads generated. As a direct result, Aaron has been able to scale the business from just himself and his dad to four fully booked teams operating across Nottingham.
Results:
Total Leads: 300+ Forms Filled, 50+ Phone Calls, 40+ Direct Emails
Time Period: 11 Months
Average Local Rank: Top #1
Average Job Value: £3k - £7k
"Massive thank you to the lads at WAT Websites, they built us a professional website which attract leads and overtime they've grew it organically. One impressive stat is that they got us 89 leads in 60 days! This was taken us 4x as long before. I know that our website & marketing is all safe in their hands. I've managed to grow a business from 2 of us to 7 of us in less than 10 months, and a massive part of that is due to the WAT Websites building out our marketing systems. They've even helped me qualify leads, I can't thank them enough! Up the grafters!"
Aaron - Nottingham Landscaping Services
What We Did:
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Custom Website
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On-Page SEO
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SEO Starter Package
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Off-Page SEO (Monthly)
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Google Business Profile Optimisations
We designed and built a custom website from scratch, structured specifically for local SEO and lead generation rather than just visual appeal. The site was planned around high-intent landscaping services, with clear page hierarchy, strong internal linking, and conversion-focused layouts to turn visitors into enquiries. Alongside the build, we implemented on-page SEO across all core pages, followed by an SEO starter package to establish a strong local foundation. This included optimising service pages, location signals, and key technical elements to support long-term rankings. Ongoing off-page SEO and Google Business Profile optimisation were then used to strengthen local authority, improve map visibility, and support consistent enquiry growth as the site matured.
