How NLS went from zero visibility to 400+ leads in 12 months
Client:
NLS
Industry:
Landscaping
Location:
Nottinghamshire
Time Period
12 Months
400+
Total Leads Generated
Forms, Calls & Emails
Top 1
Average Google Rank
Google Maps
£5,000
Average Job Value
£3k - £7k per Job
5x
Team Growth
2 to 11 Employees
Project Details
At a glance
Client:
NLS
Industry:
Landscaping
Starting Date:
14/02/2025
Time Period:
12 Months
Total Leads
400+
Overview
The Challenge
NLS came to us with a broken website that had effectively been abandoned by a previous web designer. We rebuilt the site from the ground up, creating a solid foundation designed to rank on Google and convert visitors into enquiries.
With SEO momentum starting to build within the first few sessions, traffic increased, the website began consistently converting that traffic into real leads. Over the next 12 months, the site was continuously refined and improved to reach its current state.
With 400+ leads generated, Aaron has been able to scale the business from just himself to a four fully booked teams operating across Nottinghamshire, with over 10 employees.
Client Testimonial
What We Did
Our Approach
🌐
Custom Website Build
📈
On-Page SEO
📍
Off-Page SEO (Monthly)
📌
Google Business Profile Optimisation
⚙️
Automated Emails
We designed and built a custom website from scratch, structured specifically for local SEO and lead generation rather than just visual appeal. The site was planned around high-intent landscaping services, with clear page hierarchy, strong internal linking, and conversion-focused layouts to turn visitors into enquiries.
Alongside the build, we implemented on-page SEO across all core pages, followed by an SEO Starter package to establish a strong base foundation. This included optimising service pages, location signals, and key technical elements to support long-term rankings. Ongoing off-page SEO and Google Business Profile optimisation were then used to strengthen local authority, improve map visibility, and support consistent enquiry growth as the site matured.
Website Screenshots
