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Websites • Local SEO • Growth

WAT Website's Help Centre - Resource to Help you Grow

Straight-talk resources for UK service businesses on websites, SEO, and Google Business Profiles. Built to help owners who want consistent leads, not fluff.

What is local SEO and how is it different from normal SEO?

A simple explanation of local SEO and how it differs from traditional website SEO.

How to Set Up a Google Business Profile

An overview of the key steps involved in creating and setting up a Google Business Profile.

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How to Access your Google Business Profile

A quick guide on how to log in and access your Google Business Profile dashboard.

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What is A Google Business Profile?

Learning the basics of what a Google Business Profile (GBP) is.

Browse By Category

Pick a topic and jump straight into the guides.

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Google Business Profile (GBP)

What is a Google Business Profile?

How to Access your Google Business Profile

How to Set Up a Google Business Profile

What is local SEO and how is it different from normal SEO?

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On-Page SEO

What is On-Page SEO?

On-Page vs Off Page SEO

What is an Alt Tag?

What Is a Meta Title and Meta Description?

What Is a Heading Structure (H1–H6)?

What Is Internal Linking and Why It Matters?

Does Website Speed Affect SEO?

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SEO Fundamentals

What is SEO?

How much does SEO cost in the UK?

How long does SEO take to work?

Is SEO Worth It for Small Local Businesses?

SEO vs Google Ads – Which Is Better?

What Affects Google Rankings the Most?

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Off-Page SEO

What is Off-Page SEO?

What is a backlink?

What is a Citation?

What is a Directory?

Are Backlinks Safe?

What Makes a Backlink High Quality?

Are Directories Still Worth It in 2026?

Can Bad Backlinks Hurt Your Website?

Our Most Recent Articles

Check out our latest help articles

What is local SEO and how is it different from normal SEO?

A simple explanation of local SEO and how it differs from traditional website SEO.

How to Set Up a Google Business Profile

An overview of the key steps involved in creating and setting up a Google Business Profile.

Learn More

How to Access your Google Business Profile

A quick guide on how to log in and access your Google Business Profile dashboard.

Learn More
GBP Example

What is A Google Business Profile?

Learning the basics of what a Google Business Profile (GBP) is.

Want Help Applying This To Your Business?

If you’d like a quick, honest look at your website + Google presence (and what to fix first), we can point you in the right direction, even if you don’t work with us.

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