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WAT Websites

Websites • Local SEO • Growth

WAT Website's Help Centre - Resource to Help you Grow

Straight-talk resources for UK service businesses on websites, SEO, and Google Business Profiles. Built to help owners who want consistent leads, not fluff.

How to Access your Google Business Profile

A quick guide on how to log in and access your Google Business Profile dashboard.

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What is local SEO and how is it different from normal SEO?

A simple explanation of local SEO and how it differs from traditional website SEO.

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What is SEO?

SEO helps move your website up Google’s rankings.

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What is A Google Business Profile?

Learning the basics of what a Google Business Profile (GBP) is.

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Browse By Category

Pick a topic and jump straight into the guides.

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On-Page SEO

What is On-Page SEO?

On-Page vs Off Page SEO

What is an Alt Tag?

What Is a Meta Title and Meta Description?

What Is a Heading Structure (H1–H6)?

What Is Internal Linking and Why It Matters?

Does Website Speed Affect SEO?

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SEO Fundamentals

What is SEO?

How much does SEO cost in the UK?

How long does SEO take to work?

Is SEO Worth It for Small Local Businesses?

SEO vs Google Ads – Which Is Better?

What Affects Google Rankings the Most?

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Off-Page SEO

What is Off-Page SEO?

What is a backlink?

What is a Citation?

What is a Directory?

Are Backlinks Safe?

What Makes a Backlink High Quality?

Are Directories Still Worth It in 2026?

Can Bad Backlinks Hurt Your Website?

Our Most Recent Articles

Check out our latest help articles

What is SEO Thumbnail

What is SEO?

SEO helps move your website up Google’s rankings.

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Local vs Traditional SEO

What is local SEO and how is it different from normal SEO?

A simple explanation of local SEO and how it differs from traditional website SEO.

Learn More
How to Create a GBP

How to Set Up a Google Business Profile

An overview of the key steps involved in creating and setting up a Google Business Profile.

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GBP Dashboard Help

How to Access your Google Business Profile

A quick guide on how to log in and access your Google Business Profile dashboard.

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Want Help Applying This To Your Business?

If you’d like a quick, honest look at your website + Google presence (and what to fix first), we can point you in the right direction, even if you don’t work with us.

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