The WAT Websites Blog
Practical advice for UK service businesses.
Real insights on websites, SEO, and Google Business Profiles. No fluff.
Written by Will & Tom
Co-founders of WAT Websites. We build the sites and run the SEO ourselves, so everything here comes from real client work.
Why We Build Free Websites (And What the Catch Is)
A web design company giving websites away sounds like the start of a scam. Here's the whole arrangement laid out: what's free, what the £12 is for, how we get paid, and where the limits are.
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On-Page vs Off-Page SEO: Which One Does a Local Business Need First?
Everyone explains what on-page and off-page SEO are. Almost nobody tells you which to do first. For a local service business the order matters more than the definitions, so here it is.
How to Get Your Site Ranked in ChatGPT
Your customers are starting to ask ChatGPT instead of searching. Here's what actually decides whether it names your business, what the AI SEO industry is selling that Google says does nothing, and the checks to run on your own site this week.
Website Design Prices in the UK: What Are You Actually Buying?
"Websites are too expensive" usually means "I priced the wrong website." A template, a custom coded build and a bespoke project with monthly SEO are three different products. Here's the breakdown.
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Is a Website Worth It for a Small Business?
Most business owners have already paid for a website, maybe some cheap SEO too, and it didn't ring the phone. Here's why, and what actually makes a site bring in work.
How to Get Your Business Into Google's Map Pack
The three businesses in Google's map pack get the calls. Everyone below fights over the scraps. Here's how to get verified, pass that dreaded video, and optimise your Business Profile to get in it.
Off-Page SEO, Explained Without the Jargon
Off-page SEO attracts more cold emails and jargon than any other part of SEO. Here's what it actually is, and which parts are genuinely worth your time as a local business.
Google's AI Overviews Are Eating Clicks. Here's What It Means for Your Business
Impressions up, clicks down. If your Search Console graph has gone weird since the end of May, this is why. What AI Overviews are doing to click-through rates, and how to stay visible.
Web Design for Landscapers: What Actually Brings In Jobs
We build a lot of landscaper websites. Here's what actually turns a garden, patio or driveway search into an enquiry, with real numbers from sites we run.
How Is SEO Actually Measured? (And Why Ranking #1 Isn't the Point)
You don't rank for one keyword. You rank for hundreds, all at different positions, changing day to day. Here's how to actually measure SEO, with real numbers from sites we manage.
Web Design for Construction Companies: What Actually Gets You Jobs
Most construction websites are digital business cards that win nothing. Here's what a construction website actually needs to bring in jobs, with a real example.
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