The WAT Websites Blog
Practical advice for UK service businesses.
Real insights on websites, SEO, and Google Business Profiles. No fluff.
All articles
10 Ways to Get More Calls From Your Website Without Getting More Traffic
You've already got visitors. The phone's still quiet. Here are the ten changes we make first, in the order they matter, and how to check each one on your own site in half a minute.Read more →
How to Get Your Site Ranked in ChatGPT
Your customers are starting to ask ChatGPT instead of searching. Here's what actually decides whether it names your business, what the AI SEO industry is selling that Google says does nothing, and the checks to run on your own site this week.Read more →
Website Design Prices in the UK: What Are You Actually Buying?
"Websites are too expensive" usually means "I priced the wrong website." A template, a custom coded build and a bespoke project with monthly SEO are three different products. Here's the breakdown.Read more →Free starter website
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Is a Website Worth It for a Small Business?
Most business owners have already paid for a website, maybe some cheap SEO too, and it didn't ring the phone. Here's why, and what actually makes a site bring in work.Read more →
How to Get Your Business Into Google's Map Pack
The three businesses in Google's map pack get the calls. Everyone below fights over the scraps. Here's how Google picks the three, and the Business Profile fixes that move you up.Read more →
Off-Page SEO, Explained Without the Jargon
What off-page SEO is, whether your business needs it yet, and a quick test you can do on your phone to see if your site's problem is on-page or off-page.Read more →
Google's AI Overviews Are Eating Clicks. Here's What It Means for Your Business
Impressions up, clicks down. If your Search Console graph has gone weird since the end of May, this is why. What AI Overviews are doing to click-through rates, and how to stay visible.Read more →
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