SEO · Growth Systems
SEO That Generate
Real Results.
We help UK service businesses get found on Google, build trust online, and generate consistent enquiries through High Quality SEO.
No pressure · Transparent pricing · UK-based team
4.9/5 Average Rating
Based on client reviews across multiple projects.
500+ Leads Generated
Trackable enquiries from SEO, GBP, and site improvements.
UK Businesses
Built specifically for local search + conversion.
SEO Overview
SEO (Search Engine Optimisation)
SEO is how your website and online presence are structured so Google understands what you do, where you do it, and when to show you.
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It’s not a switch you turn on.
It’s a system that’s built correctly, then improved over time.
Good SEO means:
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You show up when people actively search for your service
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You attract higher-quality enquiries (not time-wasters)
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Your website works with Google instead of against it
Bad SEO usually looks like:
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Invisible online
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No Blogs
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No Citation * / Backlinks *
Local SEO
Local SEO (Google Business Profile)
Local SEO is how you appear in Google Maps and local search results, especially for searches like:
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“builder near me”
“landscaper in Nottingham”
“extension builder Wirral”â
For most service businesses, this is where the best leads come from.
Our Local SEO work focuses on:
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Correctly structuring your Google Business Profile*
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Optimising categories, services, descriptions, and locations
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Improving local relevance signals*
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Supporting your profile with your website and authority signals
We don’t treat your Google Business Profile as a standalone thing.
It’s connected to your website, your service pages, your locations, and your reputation.
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That connection is what pushes businesses into the top map positions.
On-Page SEO
On-Page SEO (Your Website Content & Structure)
On-page SEO is everything on your website itself that helps Google understand your business.
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This includes:
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Service pages (what you do)
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Location pages (where you do it)
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Page structure, headings, and internal links*
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Content that matches real search intent*
We structure your website so:
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Each service has a clear purpose
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Each page targets a specific type of search
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Google can easily crawl and understand your site*
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This also improves conversion rates, because clear structure helps real people, not just search engines.
Free, No-Obligation Insights
See Exactly How Your Website Could Generate More Enquiries
Pick a free review below. We’ll show you what’s holding your site back — and what to change to get better leads.
Homepage Mockup
Off-Page SEO
Off-Page SEO (Authority & Trust)
Off-page SEO is about proving to Google that your business is real, trusted, and established. Google doesn’t just look at your website. It looks at what the rest of the internet says about you.
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This includes:
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High-quality backlinks*
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Local citations*
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Brand mentions*
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Industry-relevant placements
Our Off-Page SEO work focuses on:
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Relevant, natural links
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Local and industry-specific authority
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Consistent signals that build trust over time
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This is one of the biggest reasons businesses struggle to rank, and also one of the most misunderstood parts of SEO.
Technical SEO
Technical SEO (The Coding Stuff)
Technical SEO is the invisible foundation that everything else sits on. If this isn’t right, even good content can struggle to rank.
Our Technical SEO Work Ensures:
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Your site loads fast*
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Google can crawl and index pages correctly*
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There are no hidden issues holding rankings back
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Your site works properly across all devices
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This isn’t about over-engineering. it’s about removing friction so your SEO efforts actually work.
Jargon
Plain-English SEO Terms
Google Business Profile*
Your business listing that appears on Google Maps and local results.
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Backlinks*
Links from other websites pointing to yours — used by Google as trust signals.
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Local relevance signals*
Clues Google uses to confirm where your business operates.
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Internal links*
Links between pages on your own website that help structure content.
Search intent*
The reason someone is searching (to buy, compare, research, etc.).
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Crawl*
When Google scans your website to understand its content.
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Index*
When Google stores your page and makes it eligible to appear in results.
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Citations*
Mentions of your business name, address, and phone number online.
FAQ's
Some of Our Most Common Questions
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Client Results
Trusted by UK Business Owners
Real feedback from clients using WAT Websites to generate enquiries online.
5/5
"WAT Websites completely transformed our online presence. Not only did they build us a stunning website, but their SEO work has brought us consistent leads every month. Highly recommend!"
5/5
"WAT Websites are cracking lads! They created me an awesome website. They also do Google ads for me which has got me over £500,000 worth of potential house extension leads. Overall amazing services from these guys and they go above and beyond all the time"
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Ollie
5/5
"Working with WAT Websites was a breath of fresh air. They took the time to understand my business and created a website that truly represents my brand. The results speak for themselves!"
J
Julie
Want a website that turns
visits into enquiries?
Tell us what you do and where you're based - we'll reply with clear next steps (and if it's a fit, we'll suggest the quickest route to a stronger site).
Fast, structured build
Clear pages, clean design, proper calls-to-action - built to convert.
Designed for clarity
Visitors instantly know what you do, who it's for, and what to do next.
Built with growth in mind
Pages and structure that make SEO + ads easier later (no rebuild needed).
7 Days Typical Launch
UK-Based Team
No Fluff Advice
Request a Quote / Proposal
Fill this in and we'll come back with a suggested plan and rough price range.
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