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Web design for UK service businesses

A website that makes
customers choose you.

Your website should make your business look as good online as the work you do in real life. We design websites that build trust, showcase your work and turn more visitors into enquiries.

Goldswan Bathrooms generated 26 enquiries in the first 28 days after launching their new site.

★★★★★

5.0 from 17 Google reviews

2,000+

enquiries generated for our clients

The Goldswan Bathrooms website WAT Websites builtThe previous Goldswan Bathrooms website, a six page Wix siteBeforeAfter
‹›
26 enquiries in 28 daysGoldswan Bathrooms, Nottingham · Website redesign

What makes a website work

What separates a website that generates
enquiries from one that just sits there.

Visitors decide fast

You have about three seconds to prove they’re in the right place.

Most visitors arrive from Google on their phone, comparing you with the businesses around you. Before they scroll, they want four questions answered: What do you do? Do you cover my area? Can I trust you? And how do I get in touch?

Good web design removes those doubts immediately.

The First Plumb Solutions homepage we built
72enquiriesFirst 60 daysFirst Plumb Solutions, Fife
  1. 1Instantly clearPlumbers in Kirkcaldy.
  2. 2Relevant locallyFife, Edinburgh and East Scotland.
  3. 3Immediate trust200+ five-star reviews, above the fold.
  4. 4Obvious next stepCall or request a quote.

Built around one action

Every page has one job: get them to take the next step.

A page that generates enquiries does not try to say everything at once. It guides the visitor in the right order: what you do, where you work, why you are trusted, and exactly how to take the next step, whether that is a call or a quote request.

The resultA brand-new business generating 12 enquiries in month one.

The Bridgfords Windows and Doors website on a phone: headline, reviews, guarantee and quote button

12enquiries in month onefrom a standing start

  • What they do and where is clear immediately
  • Reviews and guarantee build trust early
  • Quote button sits exactly where the thumb lands

Bridgfords Windows & Doors, Nottingham

Built to be found

Your website is the thing SEO is done to. Build it right first.

A fast, well-structured site gives Google clear services, locations and content to understand. Build on the wrong foundations and local SEO becomes harder than it needs to be. Get them right and a page for every service and links from other sites have something to build on.

The resultFrom a broken, invisible site to 550+ leads and nearly 100,000 Google impressions.

Google
landscapers in nottingham
NNottingham Landscaping Servicesnottinghamlandscapingservices.com#1Landscaping in Nottingham | Nottingham Landscaping
The broken, unconnected website NLS had in February 2025The Nottingham Landscaping Services website WAT Websites built

The work, and what it did

Real sites.
Real enquiry counts.

Click any site to see the full build. The number under each one is what it produced.

Full website projects. The free starter is one page, built with the same care. Every figure is the owner’s own.

From one of the owners above

“The site performs really well, generates strong leads.”

Aaron runs Nottingham Landscaping Services. We built his site, then the SEO on top.

See the NLS case study

How a build works

From a 60-second form
to a live website.

Three steps. You deal with Will and Tom the whole way through.

  1. 1

    Tell us about the business

    The apply form takes about a minute. What you do, where you cover, what makes you money.

  2. 2

    We build the first page

    Custom coded, designed on a phone screen first, with your reviews, call buttons and enquiry form where visitors expect them. Live within a week.

  3. 3

    You decide what happens next

    Keep the free page as it is, or add to it whenever you like. Either way, it stays yours.

Reviews

Don’t take our word for it.

5.0 from 17 Google reviews, every one five stars. 9 of them went on camera too.

  • Google review★★★★★
    Really happy with the work WAT Websites have done honestly couldn't have asked for better. We already had a website made, but it needed a bit of a touch up and they came in and did exactly that. They also added some great features to the website which have been amazing! The SEO side has also been a big positive. They didn’t just make the website look good and leave it at that, they actually worked on the SEO, making sure the site was properly structured and optimised to help it show up better on Google. As well as doing all of this they made sure to keep me in the loop of things, by explaining what they've done and why they've done it at each stage. They breakdown everything very well. They're the best in the game! If you need a perfect website built with the right SEO built in then I can't recommend WAT Websites enough. Super responsive, very friendly, professional and know what they're talking about!
    MH Energy AssessorsEPCs & Retrofit · NottinghamSee the site
  • Google review★★★★★
    Will and Tom were great, they got my new joinery website done in less than a week, and it's perfect! I have a whole system where I can upload my own images and projects and I'm super happy with it, and I'm looking forward to keep on working with WAT Websites, for SEO
    Connor BrownCB Joinery · NottinghamSee the site
  • Google review★★★★★
    Will & Tom were fantastic with communication throughout, my website was up and running in less than 2 days it looks super professional something I could never have done myself, I explained what I wanted and they got it spot on. Thanks WAT websites
    Coral MitchellLittle Roots WellbeingSee the site

Where to start

Your first website is free.
Genuinely.

One professionally designed page, built from scratch, hosted by us and live on your domain within a week. Want more later? That is where we earn. If not, you keep the site.

  • Custom designed, not a template
  • Works properly on phones
  • Call and WhatsApp buttons front and centre
Get my free website

£0 to build. £0 a month hosting. You buy your domain, about £12 a year.

Frequently asked questions

Straight answers.

What business owners ask us about web design before they decide.

Still unsure?

Call or email and you get Will or Tom, the two people who build the sites.

07518 264146info@watwebsites.co.uk
How much does a website cost in the UK?

A small business website in the UK can cost anywhere from a few hundred pounds to £5,000+ depending on the number of pages, design, functionality and who builds it.

Our one-page starter website is completely free. You only need to buy your domain, which is usually around £10 to £20 per year.

If you later want a larger custom website with individual service pages, location pages, project galleries or SEO, we quote that separately before any work begins. There are no surprise charges.

How long does it take to build a website?

A simple website can be ready within a few days, while a larger custom website normally takes several weeks depending on how much content and functionality is required.

Our free one-page websites are usually live within a week of receiving your photos, business details and services.

For larger websites, we agree a launch date with you before starting. If you need something urgently, we also offer a priority build option with an initial version ready within 24 hours.

What is the difference between a template website and a custom website?

A template website starts with an existing design that is adapted for your business. A custom website is designed and built specifically around your services, customers and goals.

Templates can be a perfectly good option for simple websites or smaller budgets. The downside is that you have less control over the design, structure and functionality.

We build our websites specifically for each business, which gives us more control over speed, mobile usability, SEO structure and how visitors are guided towards calling or enquiring.

Will my website work properly on mobile phones?

Yes. Every website we build is designed to work across mobiles, tablets and desktops.

For local service businesses, mobile is particularly important because many potential customers find you through Google while using their phone.

That means we pay close attention to things such as readable text, fast-loading images, simple navigation and making it easy to call, WhatsApp or request a quote without hunting around the page.

Does a new website include SEO?

Every website we build includes the basic technical and on-page SEO foundations.

That includes things such as page titles, headings, internal structure, mobile performance, image optimisation and making sure Google can crawl and understand the website correctly.

However, having an SEO-friendly website is not the same as doing ongoing SEO.

Ranking highly for searches such as “builder in Nottingham” or “landscaper near me” normally requires additional work over time, including content, local SEO, Google Business Profile optimisation, reviews and links from other websites.

We offer that separately for businesses that want to generate more enquiries through Google.

Can I update the website myself?

It depends on the website.

With our free starter website, you simply send us any changes you want and we make them for you.

Our larger websites can include a simple admin area that lets you upload things such as new projects, before-and-after photos and case studies yourself without touching any code.

And if you would rather not manage the website at all, you can just send changes to us.

Who owns my website and domain name?

You should always own your domain name.

We ask you to purchase the domain in your own account rather than registering it in ours. That means you remain in control of it regardless of what happens in the future.

The website we build for you is also yours. We do not use ownership of your website or domain to lock you into working with us.

Should I use a freelancer, an agency or a website builder?

There is no single right answer. It depends on your budget and what you need the website to do.

A DIY website builder is usually the cheapest option and can work well if you only need something simple.

A freelancer can be a good option if you want somebody to build it for you without paying larger agency fees.

A larger agency may make sense for complicated projects involving branding, development, marketing and several different specialists.

We sit somewhere in between. You work directly with the two people designing and building your website, rather than going through account managers or salespeople. We primarily build websites for local service and trades businesses, so the focus is less on fancy features and more on making it easy for customers to find you, trust you and enquire.

Do you only build websites in Nottingham?

No. We work with businesses throughout the UK.

Everything can be handled remotely through phone calls, email and video, so you do not need to be based near us.

We are based in Nottinghamshire and have worked extensively with businesses around Nottingham, Mansfield, Derby and Chesterfield, as well as clients much further afield.

For local businesses, where you are based matters more for the SEO strategy than it does for the actual website build.

Who builds it

Will and Tom, Co-Founders.

We design the site, build it and handle the search work ourselves. You speak to us from the first message, through the build, and every time you need something changed after launch.

More about us

Your website next

Let’s make your business
look as good as your work.

Start with a free one-page website, built by the same two people who built everything on this page. It takes around 60 seconds to apply.

Get my free website

Free build. Free hosting. You buy your domain, about £12 a year.