What is a Google Business Profile (GBP):
A Google Business Profile (GBP) is a free business listing provided by Google that allows your business to appear in local search results and on Google Maps.
It is designed specifically for local businesses that:
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Serve customers in a defined area (for example, a landscaper or electrician), or
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Have a physical location that customers can visit (such as a shop, café, or office).
When someone searches for a service near them, Google uses Business Profiles to decide which businesses to show, particularly in the map results at the top of the page.
Who can use a Google Business Profile?
A Google Business Profile is suitable for most local service and location-based businesses, including:
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Trades (landscapers, builders, plumbers, electricians)
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Restaurants and cafés
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Hair salons and barbers
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Gyms and fitness studios
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Professional services with offices
For example, a landscaper who serves Nottingham can have a Google Business Profile even if they don’t have a shopfront, while a local restaurant would use their physical address so customers can visit them.
What does a Google Business Profile show?
A Google Business Profile allows you to display key information about your business directly in Google search results, including:
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Business name
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Opening hours
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Phone number
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Website link
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Service areas or address
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Photos of your work or premises
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Customer reviews
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Business updates and posts
This information helps potential customers quickly decide whether to contact your business, visit your website, or request directions.
Below is an example of how a Google Business Profile appears in search results.
Why is a Google Business Profile important?
For local businesses, a Google Business Profile is one of the most important online assets you can have. It helps:
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Your business appear in local searches
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Customers find and contact you more easily
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Build trust through reviews and photos
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Support your website’s local SEO performance
Even businesses with strong websites often rely on their Google Business Profile to generate enquiries, calls, and direction requests.
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