CNR Construction
Construction • Wirral
Overview
Client: CNR Construction
Website: https://www.cnrconstructionltd.com/
Industry: Construction/Property Development
Date Joined: 30/08/2025
CNR Construction came to us after seeing the results we were getting for Nottingham Landscaping Services. Ollie and Aaron were in the same group chats, and Ollie wanted the same kind of growth for his business. At the time, CNR’s website was very poor. It had low-quality images, weak design, and it was bringing in zero leads.
Ollie decided to move forward with us. We built him a professional, high-converting website and started with Google Ads to bring in leads quickly while the SEO work gained momentum. Once the SEO became strong enough, we switched off the ads to maximise profitability and focus purely on organic growth.
House extensions are a very competitive market. One job can be worth £40,000+, so ranking on Google is not easy. Despite this, within six months of focused SEO work, CNR began ranking on page one and generating high-quality enquiries. This is particularly impressive given the domain is less than a year old and we are competing against companies that have been established for 10–20 years.
Results:
Total Leads: 36+ Forms Filled, 18+ Phone Calls, 23+ Direct Emails
Time Period: 6 Months
Average Job Value: £35k+
"WAT Websites are cracking lads! They have created me an awesome website, and run my Google Ads for me. I'm very excited to see how far we can scale with these. They manage my SEO and our google ranks have scaled massively. They respond extremely quickly, communication is always great and they always go above and beyond with anything to do with the website, overall an amazing service and I couldn't recommend them enough!"
Ollie - CNR Construction LTD
Before/After Video:
What We Did:
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Custom Website
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Google Ads
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On-Page SEO
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SEO Starter Package
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Off-Page SEO (Monthly)
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Google Business Profile Optimisations
We designed and built a professional website from the ground up, focused on generating high-quality leads for house extensions and construction projects through Google Ads. The site was built with clear navigation, strong calls to action, and easy contact options, helping visitors quickly understand CNR’s services and get in touch.
We then implemented on-page SEO across all key pages, including service pages, location targeting, and technical optimisation. This was supported by our SEO starter package to build a strong local foundation and improve search visibility from the start.
Alongside this, we carried out off-page SEO and Google Business Profile optimisation to strengthen CNR’s online authority, improve map rankings, and build trust. This long-term strategy helped generate consistent, high-value enquiries and steady growth in a highly competitive market. As a result, we were able to reduce Google Ad spend to £0 while still generating strong leads through SEO alone.
