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Google Business Profile setup and optimisation

Show up in the map results.
With a call button.

The map box at the top of Google is where local customers look first. Your Google Business Profile is what puts you in it.

Get my free website See how the map box works

Every service starts with a free one-page website. £0 to build, £0 a month hosting. You buy your domain, about £12 a year.

★★★★★

5.0 from 18 Google reviews

2,000+

enquiries generated for our clients

Google
epc assessor nottingham
  1. MH Energy Assessors5.0 ★★★★★ (16) · Energy assessorNottingham · Open nowWebsiteDirections Call
The map box, shown with one of our clients. MH Energy Assessors: 5.0 from 16 Google reviews.

How the map box works

Three spots.
Here is how Google fills them.

The map pack

Google picks the three on a handful of things.

Those three listings get the calls. Everyone else is behind “More businesses”, and almost nobody taps it. Google picks on relevance, distance and prominence. You cannot move your van closer to every customer, but you control the rest.

The pointThe map box is not a lottery. It is a checklist, and most of your competitors have not finished it.

The MH Energy Assessors website
MH Energy Assessors5.0 ★★★★★ (16)Energy assessor · NottinghamWebsiteDirections CallServicesEPC certificatesRetrofit assessmentsFloor plansProfile 100% complete
  1. 1Relevance: the category matches what was searched
  2. 2Distance: the service area covers the searcher
  3. 3Prominence: real reviews, and plenty of them
  4. 4Completeness: services, photos and hours all filled in

Most profiles are half-empty

A finished profile beats a famous name.

Google can only rank what it knows. One category, no services and three photos from 2019 tells it almost nothing, so it shows someone else.

The pointJamie at MIW went from no profile at all to 2,532 Google impressions a month in four months. The work is boring. The result is not.

Most profiles
Any Trade Ltd4.0 ★★★★ (2)Contractor · Hours not setServicesNone listed
Finished
The MH Energy Assessors website
MH Energy Assessors5.0 ★★★★★ (16)Energy assessor · Nottingham · OpenServicesEPC certificatesRetrofit assessmentsFloor plans
Left: what most profiles look like. Right: one of ours, MH Energy Assessors, as it is today.

Profile plus website

The profile gets you seen. The website gets you chosen.

Customers tap from the map to your site to check you out. If the site backs up the profile, they get in touch. Google notices too: a profile and a website that agree rank better than either alone.

The pointJamie started with no profile and no site. Ninety days after we set both up, the first enquiry came in from Google.

The MIW Patios and Landscaping website on a phone

90 daysto the first enquiry from Googlefrom a brand new profile and a brand new site

  • Same name and services as the profile
  • Quote button and call button in reach
  • Reviews and photos to back the listing up

MIW Patios & Landscaping, Derby

Real numbers

What a profile and a site
do together.

Every figure is the client's own, published on their case study.

From one of the owners above

“Their ongoing SEO work is top notch.”

Jamie runs MIW Patios & Landscaping in Derby. We set up his profile and his website from nothing.

See the MIW case study
All 18 reviews and 9 videos

What we actually do

The profile, finished properly.
One job, done once.

Everything on the checklist above, done for you.

  1. 1

    Claim it and verify it

    Brand new, half set up, or you have lost the login. How to get access to an existing profile →

  2. 2

    Set the categories and services

    The primary category decides which searches you can appear for. We set it, add the secondary ones and list every service.

  3. 3

    Write the description and load the photos

    What you do and where, and your real work photographed properly. Google says listings with photos get more clicks and direction requests.

  4. 4

    Match everything to your website

    Service area, hours, phone and address, identical on the profile and the site.

  5. 5

    Set up the review flow

    A link and QR code straight to your review box. How the review system works →

  6. 6

    Hand it back, with a plan

    The finished profile and a short list of what to keep doing. If you would rather we ran it, we can.

Where to start

Start with the website.
Then match the profile to it.

Your first one-page website is free. Google Business Profile setup is an optional extra you can ask for, done at the same time so the two agree from day one.

  • Live within a week
  • Profile and site matched
  • Call button on both
Get my free website

£0 to build. £0 a month hosting. You buy your domain, about £12 a year.

Frequently asked questions

Straight answers.

What business owners ask us about Google Business Profiles before they decide.

Still unsure?

Call or email and you get Will or Tom, the two people who build the sites.

07518 264146info@watwebsites.co.uk
What is a Google Business Profile?

Your free listing on Google: the box with your name, star rating, photos, opening hours and a call button that shows in Google Maps and in the map results at the top of a local search. For a service business it is often the first thing a customer sees. It used to be called Google My Business.

Is a Google Business Profile free?

Yes, Google does not charge for the listing. What we charge for is setting it up properly and optimising it, which is the part most businesses never get round to. Ours is a one-off £299, with nothing monthly after it.

What does optimising a profile actually involve?

Claiming and verifying it, picking the right categories, listing every service, writing a proper description, adding good photos, setting your service area and hours, and matching every detail to your website. Then keeping it alive with posts and replies to reviews. Most profiles we see are less than half done.

Will this get me into the map pack?

That is what it is built for. The three map listings are decided mostly by how relevant and complete your profile is, how close you are to the searcher, and how many good, recent reviews you have. A finished, active profile is the biggest lever you have.

My profile is suspended or a mess. Can you fix it?

Usually, yes. Duplicate listings, wrong categories, an old address and suspensions are all things we have sorted before. We look at yours and tell you straight what can be fixed and how long it is likely to take.

Do I need a website as well?

Not to have a profile, but it makes a big difference. People tap through from the map box to check you out, and a strong website turns that look into an enquiry. Google also matches your profile against your site, so the two agreeing helps you rank. Your first website from us is free.

How long until I see more calls?

A profile that was barely filled in can start getting more views within a couple of weeks. The bigger gains build over the following months as reviews come in and Google learns to trust the listing.

I would rather learn it myself. Where do I start?

Our help centre has free step-by-step guides on creating your profile, getting access to an existing one and inviting someone to help manage it. If you would rather it was just done, that is what this service is for.

Who builds it

Will and Tom, Co-Founders.

We design the site, build it and handle the search work ourselves. You speak to us from the first message, through the build, and every time you need something changed after launch.

More about us

Everything else we can help with

Get in the box

Start with a free website.
Add the profile alongside it.

Tell us about your business. It takes around 60 seconds. Once your free website is under way, ask us for Google Business Profile setup.

Get my free website

Free build. Free hosting. You buy your domain, about £12 a year.