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Link building and off-page SEO

Other websites
vouching for yours.

Google trusts a website the way you trust a tradesperson: on recommendation. Every trusted site that links to yours is one.

Get my free website See how links work

Every service starts with a free one-page website. £0 to build, £0 a month hosting. You buy your domain, about £12 a year.

★★★★★

5.0 from 18 Google reviews

2,000+

enquiries generated for our clients

  • Local newspaperLinks to yourbusiness.co.uk
  • Trade associationLinks to yourbusiness.co.uk
  • Your supplier’s websiteLinks to yourbusiness.co.uk
Yyourbusiness.co.uk3 sites vouching for youPage 3Page 1
Google treats every link from a trusted site as a vote. More votes from the right places, higher you rank.

How links work

Three things to know
before anyone sells you links.

Links are votes

Not all votes are equal. Most are worth nothing.

Google counts quality, not quantity. One link from your local paper beats a thousand from spam blogs, and the thousand can get you penalised.

The pointA link is a recommendation. Google asks who is recommending you, and whether they would recommend anyone for a fiver.

NLocal newspaperReal site, real readersThe Chesterfield firms turning tired gardens into patios worth sitting on…the job was done by yourbusiness.co.uk, who also… Counts as a vote
$“500 backlinks for £50”Link farm, no readers Ignored, or penalised
One real recommendation beats five hundred fake ones. The fake ones can get you removed from Google.

Citations

Your details, the same everywhere. The cheapest vote there is.

Google reads every listing of your name, address and phone and cross-checks them. If half still show the unit you moved out of in 2022, it hesitates, and hesitation costs you the map box.

The pointMaking your details match costs nothing but time, and most of your competitors have never done it.

Where you are listedNameAddressPhone
Google Business ProfileYour business12 Station Road, Mansfield01623 000 000
Your websiteYour business12 Station Road, Mansfield01623 000 000
Local directoryYour businessUnit 4, Old Mill LaneOld address01623 000 000
FacebookYour business12 Station Road, Mansfield01623 000 000
Google cross-checks every listing. One that disagrees is enough to make it hesitate. We find them and fix them.

Content earns links

Publish things worth pointing at. Then the climb sticks.

The links that matter most are the ones nobody asked for: a guide a local blog cites, a project a supplier features. So we publish pages worth linking to, then tell the right people they exist.

The pointNLS went from a broken, invisible site to 100,000 Google impressions and 550+ leads. Links and content are a big part of why it stuck.

Google
landscapers chesterfield
CCoppermill Landscapescoppermilllandscapes.co.uk#1Landscaping, Paving & Driveways Chesterfield | CoppermillLandscaping and garden design in Chesterfield & Derbyshire. Porcelain paving, resin driveways, decking and artificial grass. Free quotes from Coppermill.
How the climb sticks, shown with Coppermill's real listing. 52+ enquiries, £0 ad spend.

Real numbers

What compounding
looks like.

Off-page SEO was part of the work behind every one of these.

Plus 2,000+ enquiries generated across every client site we manage.

From one of the owners above

“Generates strong leads and the communication is first class.”

Aaron runs Nottingham Landscaping Services. Sixteen months of on-page, off-page and profile work, and the numbers above are his.

See the NLS case study
All 18 reviews and 9 videos

What we actually do

Links, listings and content.
Every month.

Slow, steady, and reported plainly.

  1. 1

    Check the site can take it

    Links pointing at pages Google cannot read are wasted, so we fix the on-page gaps first. How on-page SEO works →

  2. 2

    Fix your citations

    Every listing of your name, address and phone found, corrected and made identical.

  3. 3

    Earn links from relevant sites

    Local directories, trade bodies, suppliers, local press and industry sites, reached out to one at a time.

  4. 4

    Publish content worth linking to

    Guides and articles for the questions your customers ask. What is off-page SEO? →

  5. 5

    Keep the profile active

    Posts, photos and review replies. How the profile works →

  6. 6

    Report what moved

    Every month: the links that went live, the rankings that moved and the enquiries that came in.

Where to start

Foundation first.
It is free.

Links need a site worth pointing at. Yours starts with a free one-page website, structured so the search work has somewhere to go.

  • Built to rank from day one
  • Live within a week
  • Yours to keep, whatever you add later
Get my free website

£0 to build. £0 a month hosting. You buy your domain, about £12 a year.

Frequently asked questions

Straight answers.

What business owners ask us about link building before they decide.

Still unsure?

Call or email and you get Will or Tom, the two people who build the sites.

07518 264146info@watwebsites.co.uk
What is off-page SEO?

Everything done away from your website to build its reputation with Google. Mainly links from other websites to yours, consistent business listings across the web, and content that earns attention. If on-page SEO is what your site says about you, off-page is what everyone else says.

What is link building, in plain English?

Getting other trusted websites to link to yours. Google treats each one as a vote of confidence: if the local paper, a trade body and your suppliers all point at you, you are probably the real deal. More votes from the right places, higher you rank.

What kind of links do you build?

Relevant ones from real websites. Local directories, trade and industry sites, suppliers and partners, local press and genuine mentions earned through outreach. We never touch link farms or bought networks.

Can cheap backlinks get my site penalised?

Yes. Google is good at spotting bought links from spammy networks and can wipe a site's rankings overnight for it. Those £50 packs of 500 links are at best ignored and at worst the reason you disappear. Fewer, better links is the whole game.

What are citations, and why do my details need to match?

A citation is any mention of your business name, address and phone number on another website. Google cross-checks them. If they all agree, it trusts what it reads about you. If your old address is still on three of them, it hesitates. Making them match is one of the cheapest wins in local SEO.

Do I need on-page SEO done first?

Yes. Pointing links at a site Google cannot read properly is like advertising a shop with the shutters down. We check your pages before we start and fix any gaps first.

How long does link building take to work?

It is the slowest part of SEO and the one that compounds the most. Most clients see meaningful movement around the three to six month mark, with rankings building from there. Anyone promising authority in a fortnight is selling you the £50 pack.

How much does it cost, and is there a minimum term?

Off-page work runs monthly, and we usually plan it over twelve months, because that is how long links, citations and content take to compound into rankings that stick. The figure depends on how competitive your area and trade are. UK monthly SEO typically starts from around £400 a month.

Who builds it

Will and Tom, Co-Founders.

We design the site, build it and handle the search work ourselves. You speak to us from the first message, through the build, and every time you need something changed after launch.

More about us

Everything else we can help with

Build the foundation first

Start with a free website.
Give the links somewhere to point.

Tell us about your business. It takes around 60 seconds.

Get my free website

Free build. Free hosting. You buy your domain, about £12 a year.