what's included
Everything We Do to Build Your Authority
Every activity in your monthly retainer is chosen to drive one outcome - more of the right people finding your business on Google.
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Backlink Building
We build genuine, relevant links to your site from other websites - the single most powerful signal Google uses to decide which businesses deserve top rankings.
Monthly
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Citation Building
We list your business consistently across the most trusted UK directories - Yell, Yelp, Bing Places, Thomson Local, and dozens more. Consistent NAP signals build local authority fast.
Setup + ongoing
✍️
Blog Writing
We write SEO-optimised blog posts that target the questions your customers are already searching for - driving traffic, building topical authority, and giving Google more reasons to rank you.
Monthly
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New Ranking Pages
Want to rank in a new town or for a new service? We write and publish dedicated landing pages optimised to target those specific searches - expanding your footprint without touching your core pages.
Monthly
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Project Portfolio Pages
You upload photos and a few details from a completed job - it turns into a fully optimised project page. Fresh content, local relevance, and proof of your work all in one.
You update the jobs
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Review Generation System
We set up a simple, repeatable process for collecting Google reviews from happy customers - automated follow-ups, direct review links, and guidance on how to ask without it feeling awkward.
Setup + ongoing
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Google Business Profile Guidance
We don't manage your GBP on your behalf, but we make sure it's set up properly and show you exactly what to post, when to post it, and how to keep it active - because an optimised GBP can drive as many enquiries as your website itself.
Guidance included
What Is Off-Page SEO
Google Ranks Who It Trusts.
Off-Page SEO Builds That Trust.
On-page SEO tells Google what you do. Off-page SEO tells Google how much it should trust you. The more authoritative signals pointing at your site - citations, backlinks, reviews, fresh content - the higher Google pushes you.
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Backlinks are votes of confidence
When other websites link to yours, Google sees it as a recommendation. The more quality links you earn, the more authority your site carries.
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Citations tell Google you're a real, local business
Directory listings on sites like Yell, Checkatrade, and Google Business Profile build local trust signals that push you up in local searches.
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Content keeps you relevant and ranking
Fresh blogs, new service pages, and project updates show Google your site is active - and give you more pages to rank for more searches.
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Reviews build trust with people and Google alike
A steady stream of genuine reviews signals that real customers are choosing you - and directly improves your visibility in local search results.
Why wat websites
Off-Page SEO That's Built Around Your Business
We work exclusively with small UK service businesses, which means every citation we build, every page we write, and every backlink we earn is targeted at the searches your actual customers are using - not a generic SEO checklist.
Everything is done as part of your monthly retainer. You get consistent, compounding progress - not a one-off burst that fades after a few weeks.
All activity targeted to your services and your area
You stay in control - project pages are yours to update with new jobs
Plain English updates - you always know what we've done and why
Compounding results - every month builds on the last
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Want your SEO to be more effective?
Off-page SEO works best on a solid foundation. If your on-page SEO hasn't been done yet,
What consistent off-page SEO delivers
More organic traffic
↑ More Visitors
Higher rankings mean more people finding your site without you spending a penny on ads
More enquiries
↑ More Leads
More visibility in Google and the local map pack means more people getting in touch
More phone calls
↑ More Calls
Reviews, GBP signals, and local citations push your number in front of people ready to book
Sustainable growth
Results That Compound
Unlike paid ads, the work builds over time - every month is more valuable than the last
How It Works
From Day One to Page One
A clear, consistent monthly process - so you always know what's happening and why.
1
Strategy Call
We map out your target services and locations, identify quick wins, and build a priority order for your first three months of off-page activity.
2
Foundation Work
Citations built, review system set up, GBP optimised, and your first batch of content planned - the groundwork that everything else builds on.
3
Monthly Retainer
Every month: new content, fresh backlinks, updated project pages, and citation maintenance - consistent activity that compounds over time.
4
Review & Report
You'll always know what's been done. We check in regularly and adjust our focus based on what Google is responding to and where new opportunities appear.
FAQs
Common Questions About Off-Page SEO
Do I need on-page SEO first before off-page?
Yes - off-page SEO amplifies what's already there. If your pages aren't properly optimised, backlinks and citations won't have the full effect. We'll always check your on-page foundations before starting. Learn about on-page SEO →
How long before I see results?
Most clients see movement within 3 months and meaningful ranking improvements within 4–6 months. SEO builds over time - but unlike paid ads, the results don't stop the moment you stop paying. Results also depend on industry competition.
What do I need to provide each month?
Very little. For project pages, just upload a few photos and a brief description of the job on your portal - we handle the rest. For everything else, we work independently and keep you updated.
Are the backlinks safe? Will they penalise my site?
We only build genuine, relevant backlinks from real websites. We never use spammy link schemes or black-hat tactics - the kind of shortcuts that can get your site penalised. Quality always over quantity.
What's included in the review generation system?
We set up a simple process to consistently ask happy customers for reviews - including direct review links, follow-up messages, and guidance on how to make asking feel natural rather than pushy. We also supply you with review QR codes to hand out to customers, free of charge.
How much does the monthly retainer cost?
It depends on how many services you want included and how aggressively you want to grow. Our retainers start from £750/month, and that's the minimum we'd recommend to anyone serious about growing through SEO.
monthly retainer
Off-Page SEO That Keeps Working While You're on the Job
SEO isn't a one-off job. The businesses that dominate Google are the ones that show up consistently - new content, fresh backlinks, growing reviews. Your monthly retainer keeps that momentum going without you having to think about it.
Backlink building every month
Citation maintenance and new directory submissions
Blog posts and new ranking pages written for you
Project pages - just send upload Photos
Review system set up and managed
GBP guidance and optimisation tips