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SEO content and on-page SEO

Tell Google what you do.
Get found when people search for it.

Google ranks pages, not businesses. If you do nine things and your website has one page, you are fighting nine searches with one hand.

Get my free website See how a page ranks

Every service starts with a free one-page website. £0 to build, £0 a month hosting. You buy your domain, about £12 a year.

★★★★★

5.0 from 18 Google reviews

2,000+

enquiries generated for our clients

The composite front doors service page we built for Bridgfords Windows and Doors
  1. 1Title tag: the service and the town, what shows on Google
  2. 2One clear heading, in the words a customer types
  3. 3The answer: what it is, where you fit it
  4. 4A photo of your own work, not stock
  5. 5A quote button and the phone number, right there
  6. 6Proof: guarantee, building control, free visit
A real service page: Bridgfords Windows & Doors, one of 25 pages that took 12 leads in month one.

How a page ranks

Three things Google
is actually doing.

Google ranks pages

One search, one page. So build a page for each search.

Google looks for the single page that best answers a search. Not the best business, the best page. So we build one for each service and each area you cover.

The pointGoldswan Bathrooms has 60 pages: one per room, one per area, one per brand. That is 60 searches they can win instead of one.

HomeGoldswan Bathrooms
Wet rooms“wet rooms near me”
En-suites“en-suites near me”
Cloakrooms“cloakrooms near me”
Arnold“bathroom fitters arnold”
Newark“bathroom fitters newark”
Ilkeston“bathroom fitters ilkeston”
Mansfield“bathroom fitters mansfield”
Part of the real Goldswan Bathrooms site: 9 service pages and 11 area pages, each aimed at its own search.

What Google reads

Google reads a page like a customer does. Just faster.

Title, heading, first few lines. If they say “Welcome to our website”, Google has learned nothing. If they say “Bathroom fitters in Nottingham”, it knows exactly which search to show you for. Goldswan’s page does, on the left.

The pointOn-page SEO is mostly saying plainly what you do and where, in the places Google looks first.

Ggoldswanbathrooms.com
  1. Title tagBathroom Fitters Nottingham | Goldswan Bathrooms
  2. HeadingLuxury bathroom fitters in Nottingham
  3. First linesGoldswan design, supply and install bathrooms across Nottingham, with every trade in house so you are never the one chasing a plumber, a tiler and an electrician around your own home. See it all come together in our Arnold showroom first.
What Google learnsBathroom fittersNottinghamArnold showroomDesign, supply and install
The real Goldswan homepage. Three lines, and Google knows exactly which searches to show it for.

Then the climb

A page built this way climbs. Then it stays there.

New pages appear in Google within weeks and move up as people click them and stay. Unlike an advert, a page that ranks keeps ranking while you are out doing the work.

The pointBridgfords launched with 25 pages across nine product ranges and twelve areas, and took 12 leads in the first month from a standing start.

Google
bathroom fitters nottingham
GGoldswan Bathroomsgoldswanbathrooms.com#1Bathroom Fitters Nottingham | Goldswan BathroomsLuxury bathroom design, supply and installation across Nottingham, handled in house by one team. Visit our Arnold showroom. 2 year installation guarantee.
How a page climbs, shown with Goldswan's real listing.

Real numbers

Pages built to rank,
and what they did.

Every figure is the client's own number, published on their case study.

From one of the owners above

“Their attention to detail is top drawer.”

Darren runs Goldswan Bathrooms in Nottingham. Sixty pages, each aimed at its own search, and monthly SEO on top.

See the Goldswan case study
The Goldswan Bathrooms website, designed and built by WAT Websites★★★★★
“These guys really know what there doing and there attention to detail is top drawer. We are also using them for SEO optimising which is something new to us as a business and this seems to be doing well but in early stages.”
Darren GoldswanGoldswan Bathrooms, Arnold
All 18 reviews and 9 videos

What we actually do

Every page, built
for the search it should win.

We write it, build it and link it. You check it reads like you.

  1. 1

    Find the searches worth a page

    The services and areas people in your patch actually search for. Not every idea deserves a page.

  2. 2

    Write the page for the customer

    What the job involves, what it costs, how long it takes, and photos of it done. The way you would explain it on the phone.

  3. 3

    Set the title, heading and structure

    The service and the area in the title and heading, the answer in the first lines.

  4. 4

    Link it into the site

    Every new page linked from the pages that already rank, so Google finds it quickly.

  5. 5

    Add the invisible bits

    Structured data, image descriptions, page speed. What is schema markup? →

  6. 6

    Watch it climb, and improve it

    We track which searches each page shows for and tweak the ones that are close.

Where to start

Your first page is free.
Build out from there.

Every site on this page started as one well-built page. Yours starts with a free one, then a page per service when you are ready to be found for more.

  • Built to rank from day one
  • Live within a week
  • Add pages whenever you like
Get my free website

£0 to build. £0 a month hosting. You buy your domain, about £12 a year.

Frequently asked questions

Straight answers.

What business owners ask us about SEO content before they decide.

Still unsure?

Call or email and you get Will or Tom, the two people who build the sites.

07518 264146info@watwebsites.co.uk
What is on-page SEO, in plain English?

Everything on your own website that helps Google understand and rank it: the words, the title and headings, how pages link to each other, the code behind the scenes and how fast it loads. If link building is what other websites say about you, on-page SEO is what your own website says.

Why does my business need more than one page?

Because Google ranks pages, not businesses. Someone searching "boiler installation Mansfield" gets the page that best answers that exact search. A homepage that mentions ten services in passing loses to a page that is entirely about boiler installation in Mansfield.

What is SEO content?

Pages and articles written to rank for a specific search and answer it properly. A service page that says what the job involves and what it costs. An area page that shows the work you have done in that town. A guide that answers a question customers ask before they hire.

How long does on-page SEO take to work?

New pages usually appear in Google within a few weeks and climb from there. Most clients see real movement within two to three months. Coppermill went from 17 clicks a month to 113 in eight months, mostly on the strength of pages built this way.

Can you do on-page SEO on my existing website?

We only do on-page work on websites we have built ourselves. That way we know everything underneath is done properly. It is also quicker for us to build a page right than to work inside someone else's setup. Whoever built your current site is best placed to fix it. If you would rather start fresh, your first one-page website from us is free, with the on-page SEO built in from day one.

What is the difference between on-page and off-page SEO?

On-page is the work on your own site. Off-page is the reputation your site earns elsewhere, mainly links from other websites. You need both, but on-page comes first. Links pointing at a page Google cannot read are wasted.

How much does it cost?

Extra service pages are £99 each, one-off, and you can ask for them once your free website is under way. Ongoing on-page work across a bigger site is priced on the size of the site, and we tell you the figure before anything starts. UK monthly SEO typically starts from around £400 a month.

How do I know if my site needs SEO help?

Search your main service plus your town. If you are not on the first page, either the page does not exist or Google cannot tell what it is about. Then check whether your enquiries come from Google or only from word of mouth.

Who builds it

Will and Tom, Co-Founders.

We design the site, build it and handle the search work ourselves. You speak to us from the first message, through the build, and every time you need something changed after launch.

More about us

Everything else we can help with

One page at a time

Start with a free page.
Add one for each service.

Tell us about your business. It takes around 60 seconds. Once your free website is under way, ask us for the service pages you need.

Get my free website

Free build. Free hosting. You buy your domain, about £12 a year.