what's included
Everything Google Needs to Find You
Every on-page SEO service we provide is designed around one goal: making your website rank for the searches that bring in paying customers.
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Keyword Research
We find the exact phrases your customers type into Google and optimise your page with these in mind.
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Title Tags & Meta Descriptions
The two lines Google shows in search results. We write these to rank highly and compel people to click.
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Heading Structure (H1–H5)
Headings tell Google what each section is about. We structure every page so it's crystal clear what service you offer and where you offer it.
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Page Copy Optimisation
Your content needs to include the right words without sounding robotic. We refine or rewrite page copy so it reads naturally and ranks consistently
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Internal Linking
Links between your own pages spread ranking power and help visitors navigate. We build a logical structure that Google can crawl from top to bottom.
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Image Optimisation
Images affect both speed and relevance. We compress files, add descriptive alt text, and ensure every image is properly named for search engines.
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Schema Markup
Hidden code that tells Google exactly what type of business you are, your services, reviews, and location. Giving you an edge most competitors don't have.
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Local SEO Signals
For trades and service businesses, we weave in location-specific signals so you rank in the towns and cities your customers are searching from.
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Page Speed & Core Web Vitals
Google uses site speed as a ranking factor. We optimise load times and pass Core Web Vitals checks so your site never loses rankings to a slow page.
What Is On-Page SEO
The Part of SEO You Control
Think of Google as a librarian. On-page SEO is how you label your book so the librarian puts it in front of the right readers. Without it, your website is invisible, even if your work is brilliant.
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Google reads your pages like text
It can't guess what you do, your pages need to clearly signal your service and location using the exact words people are searching for.
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Titles and descriptions are your shop window
The title and meta description are the first thing a searcher sees. We write these to earn clicks, not just rankings.
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Speed and structure matter too
Google rewards fast, well-structured websites. We make sure every page loads quickly and is easy for Google to follow.
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Local signals tell Google where you operate
For service businesses, we build in location relevance so you appear in front of customers in your area
Why wat websites
On-Page SEO Is the Engine.
Think of your website like a car. On-page SEO builds the engine, it makes your site readable, relevant, and technically sound. Once those foundations are solid, everything else you want to invest in should be off-page SEO (the fuel), which works harder and goes further.
At WAT Websites, we specialise exclusively in UK SEO services. That means every keyword we target, every page we optimise, and every local signal we build is done with your specific customers and your specific area in mind.
Every page mapped to a specific keyword your customers actually search
On-page work tied to your service area
Optimisations explained in plain English
You get a real person to speak to, not a support ticket system
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Ready to add the fuel too?
Once your on-page foundations are built, off-page SEO is what accelerates your rankings — backlinks, citations, and authority signals that tell Google you're the real deal.
How it fits together
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On-Page SEO
The Engine
Titles, headings, content, speed, schema, internal links — everything that makes Google understand your site. This is where we start.
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Off-Page SEO
The Fuel
Backlinks, citations, and authority signals that amplify your rankings once the engine is running.
Implementation time
7 Days
How It Works
From Audit To Rankings In 4 Steps
We keep the process simple and transparent so you always know exactly what's being done and why.
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SEO Audit
We review every page on your site, what keywords you're targeting, what's missing, and where Google is struggling to understand you.
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Keyword Mapping
We match your services to the searches your customers use, then plan which page should target which keyword.
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Optimise & Implement
We update titles, headings, copy, images, schema, and internal links across every key page, getting your site ready to rank.
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Track & Improve
Rankings are monitored. We make any final refinements as your site gains traction adjusting strategy based on what the data tells us.
FAQs
Common Questions About On-Page SEO
What Is On-Page SEO?
On-page SEO is the process of optimising the content and structure of your website so Google can understand what your pages are about and rank them for the right searches. This includes things like page titles, headings, content, internal links, and image alt text.
How Long Does It Take To See Results?
Most clients start to see movement in rankings within 4 to 8 weeks of their on-page optimisation being completed. SEO is a long-term strategy, but getting the foundations right is what makes everything else work faster.
Will You Make Changes Directly To My Website?
Yes. Once we have agreed on the work, we make all the changes directly to your site so you don't have to touch a thing. We handle the technical side and keep you updated throughout.
Do I Need On-Page SEO If I Already Have A Website?
If your website is not bringing in enquiries from Google, on-page SEO is usually the first place to look. Most websites we audit have missing or poorly written titles, weak content, and no clear structure — all of which hold rankings back.
What Do You Actually Optimise?
We cover page titles, meta descriptions, heading structure, keyword placement, internal linking, image alt text, content improvements, and URL structure. Everything Google looks at when deciding where to rank your pages.
How Much Does On-Page SEO Cost?
Pricing depends on the size of your website and how much work is needed. We start with a full audit of your site, then provide a clear fixed quote based on exactly what needs doing.