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Module 2 · Lesson 1

How To Create a Google Business Profile

Setting up your GBP correctly from the start matters. The choices you make during setup — especially your business name and category — have a direct impact on how Google ranks you. Don't rush this.

Step 1: Go to business.google.com

Sign in with a Google account you'll always have access to. Don't use a personal Gmail you might lose access to — ideally use a business Google account (Google Workspace) or a Gmail account dedicated to the business.

Step 2: Enter Your Business Name

Use your exact legal business name. Do not add keywords to your business name (e.g. "Smith Plumbing | Emergency Plumber Derby" is against Google's guidelines and can get your listing suspended). Just: "Smith Plumbing Ltd" or "Smith Plumbing".

Warning: Adding keywords to your business name is one of the most common mistakes — and one of the most dangerous. Google can suspend your listing entirely. We cover this more in Module 6.

Step 3: Choose Your Business Type

  • Local storefront — customers come to you (shop, salon, office)
  • Service area business — you go to customers (plumber, landscaper, cleaner)
  • Online business — skip this if you're a local service business

If you go to customers, choose "Service area business" and set your coverage area. You don't need to display your home address.

Step 4: Select Your Primary Category

This is the most important decision in your setup. Your primary category tells Google what your business does. We cover this in depth in the next lesson — for now, choose the most accurate category available.

Step 5: Verification

Google needs to verify your business is real. Options include:

  • Postcard — a code sent to your address (5–14 days)
  • Phone or email — instant if available
  • Video call — live verification with a Google agent
  • Search Console — instant if your website is already verified

While You Wait for Verification

Don't wait to complete your profile. Fill in everything now — services, description, photos, hours. It all goes live the moment your listing is verified.

Action Step: Go to business.google.com and start your setup. If your business already appears when you search it, click "Claim this business" instead of creating a new one.