Module 2 · Lesson 3
Secondary Category Cheat Sheet
Here are the recommended primary and secondary categories for the most common UK service businesses. These are based on what's working in real local markets — not guesswork.
Category Cheat Sheet
| Trade | Primary Category | Recommended Secondary Categories |
|---|---|---|
| Plumber | Plumber | Emergency plumber, Boiler installation service, Gas engineer, Bathroom remodeler |
| Electrician | Electrician | Emergency electrician, Electrical engineer, Security system installer |
| Landscaper | Landscaping service | Lawn care service, Garden care service, Paving contractor, Driveway contractor |
| Builder / General Contractor | General contractor | Building contractor, Construction company, Extension builder |
| Roofer | Roofing contractor | Gutter cleaning service, Roof repair service, Chimney repair service |
| Painter & Decorator | Painter | Decorator, Interior painter, Exterior painter |
| Carpet & Flooring | Carpet store | Flooring contractor, Tile contractor, Flooring installer |
| Cleaning Company | Cleaning service | House cleaning service, Carpet cleaning service, Commercial cleaning service |
| Tree Surgeon | Tree service | Arborist, Stump removal service, Hedge trimming service |
| Heating Engineer | Heating contractor | HVAC contractor, Boiler installation service, Plumber |
Pro Tip: Categories evolve. Google periodically adds new ones. Check your competitor's categories every 6 months to make sure you're not missing a new, more specific option.
How to Apply This
- Go to your GBP → Edit Profile → Business category
- Update your primary category if needed
- Add relevant secondary categories from the list above
- Save changes — allow 24–48 hours for Google to process
Action Step: Update your categories now using this cheat sheet. If your trade isn't listed, find the top local competitor in your niche and match their primary category.