The local SEO playbook we use to turn Google searches into real enquiries
Built for UK service businesses. Over 8 short lessons we show you how to optimise your Google Business Profile, build pages that rank, collect reviews, and turn visitors into booked jobs.
- ✓Lesson 1: Why your competitors outrank you
- ✓Lessons 2-4: Your Google Profile, reviews & website
- ✓Lessons 5-8: Backlinks, content & tracking results
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Start with Lesson 1
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Great work, invisible online?
Most local businesses aren't losing jobs because their work is bad. They're losing them because nobody ever showed them the handful of things that actually move you up Google.
That's all this is: the same moves we make for paying clients, written in plain English and handed to you for free. Do them yourself, or don't. Either way you'll finally understand how local search really works.
The 8 lessons
What's inside the playbook
Why your competitors show up and you don't
The one thing holding most local businesses back on Google, and it's not your website.
Your Google Business Profile is leaking jobs
The 15-minute fix that changes how Google sees you and how customers find you.
The review system that runs itself
A steady stream of 5-star reviews without chasing a single customer.
On-page SEO without the waffle
Exactly what your website needs to say to rank locally. Nothing more, nothing less.
How to get Google to trust you
The simple trust signal most local businesses skip entirely.
The content trick that wins more jobs
Write one page that quietly ranks for dozens of different searches.
Read your results without going mad
The three numbers that actually tell you if your SEO is working.
Build a machine that keeps winning jobs
Pull it all together so your Google presence grows on autopilot.
Real results, real businesses
This is the same playbook behind these wins
“From building the website to running it day-to-day, the service has been brilliant. The site performs really well, generates strong leads and the communication is first class. A hardworking team who clearly enjoy what they do and take pride in delivering results. Have recommended their services many times and continue to do so.”
Aaron Brereton
Nottingham Landscaping Services
“I had been thinking about getting a website for some time. I saw another landscaping company mention about Wat Websites and got in contact. From my first conversation I knew they were the company for me. Will and Tom took the lead and build my website with little input from me. We made some small adjustments to suit what I needed and it looks incredible. WAT website have done some on page SEO which has started to generate leads through my website!”
Ross Clark
Coppermill Landscapes · Chesterfield
“Highly recommend Will & Tom at WAT Websites. The website they've built me is amazing and their on going SEO work is top notch — they know exactly what they're doing and how to switch things up. They've helped me in many ways, any questions I've had they've answered and also go above and beyond to make sure everything is bang on. It's a pleasure working with you guys.”
Jamie
MIW Patios & Landscaping
How it works
Three steps, then the jobs follow
Pop in your details
Takes 30 seconds. Lesson 1 lands in your inbox straight away.
Get one lesson, twice a week
Eight short emails over about four weeks. Each one is a single thing to do, not a wall of theory.
Do the one thing it asks
Action each lesson and watch your Google presence, and your enquiries, start to climb.
Built for local service businesses
If you get found and booked locally, this is for you.
Questions, answered
Is it really free?+
Completely. No card, no catch. It's the same playbook we run for paying clients, broken into 8 emails you can action yourself. If you'd rather we did it for you, that's a separate conversation you're never pushed into.
How often will I get emails?+
Twice a week. Eight short lessons over about four weeks, then it stops. Each one is a single thing you can actually do, not a wall of theory.
Do I need a website already?+
No. A lot of the early wins are on your Google Business Profile and reviews, which work whether or not you have a site yet. When we get to the website lessons, they apply just as well to a new one.
I'm not technical. Can I still do this?+
Yes. It's written in plain English for busy trades and service owners, not for marketers. If you can use your phone and reply to a customer, you can do every step.
Will you spam me or sell my details?+
Never. You get the 8 lessons and the odd useful follow-up, and you can unsubscribe in one click any time. We don't sell or share your details. Ever.
Does this actually work?+
It's the exact approach behind the results on this page, including one client who's generated 550+ leads and grown from 2 people to 12. Do the steps and they work. That's why we're happy to give them away.
Ready to outrank your competition?
Lesson 1 is one click away. Free, forever.
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