Free Email Course

Steal the Google playbook we use to win UK trades more jobs

The exact 8-step playbook behind our clients’ results, delivered as a free email course. One practical lesson at a time. No fluff, no pitch.

Real client playbook

8 lessons, no fluff

100% free — unsubscribe anytime

5.0★

from 10 client reviews

500+

leads generated for one client

20+

UK trades using this

8

lessons, zero fluff

The Playbook

The 8 plays, one email at a time

Each lesson is a specific move you can make straight away. In order, this is exactly how we get a business ranking.

1

Why your competitors show up and you don't

The one thing holding most tradespeople back from Google — and it is not your website.

2

Your Google Business Profile is leaving jobs on the table

The 15-minute fix that changes how Google sees your business — and how customers find you.

3

The review system that runs itself

How to get a steady stream of 5-star reviews without chasing a single customer.

4

On-page SEO without the waffle

Exactly what your website needs to say to rank for local searches — nothing more, nothing less.

5

Why Google doesn't trust your website yet

What backlinks actually are, why they matter, and the one free move you can make this week.

6

The content trick that gets you found for more jobs

How to write one page that ranks for dozens of different searches.

7

How to read your results without going mad

The three numbers that actually tell you if your SEO is working — and what to do about it.

8

Building a machine that keeps getting you jobs

How to pull everything together so your Google presence grows on autopilot.

No Nonsense

Here is exactly what lands in your inbox

Short, useful, and straight to the point. This is the real opening of Lesson 1.

W

Will at WAT Websites

Lesson 1: why your competitors show up and you don’t

Hi there,

Most tradespeople assume the business ranking above them has a better website, or has paid Google more. Nine times out of ten, that is not it.

Google decides who to show using three things: how relevant you are, how close you are, and how trustedyou look…

Your move this week

Search what your best customer would type. Note who is in the top 3. Those are the businesses we are going to outrank.

Built For

UK service businesses that want more calls from Google

If you run a trade or service business in the UK and your phone is not as busy as it should be, this course was written for you.

🔧 Plumbers
Electricians
🏗️ Builders
🌿 Landscapers
🪟 Joiners & Carpenters
🎨 Decorators
🏋️ PTs & Gyms
🧹 Cleaning Services

Real Results

The same playbook, behind these results

Rated 5.0 out of 5 by 10 UK businesses we have built and ranked.

★★★★★

WAT Websites are cracking lads! They have created me an awesome website. I'm very excited to see how far we can scale with these. They manage my SEO and our google ranks have scaled massively. They respond extremely quickly, communication is always great and they always go above and beyond with anything to do with the website, overall an amazing service and I couldn't recommend them enough!

O

Ollie Diponio

CNR Construction · Wirral

★★★★★

From building the website to running it day-to-day, the service has been brilliant. The site performs really well, generates strong leads and the communication is first class. A hardworking team who clearly enjoy what they do and take pride in delivering results. Have recommended their services many times and continue to do so.

N

Aaron Brereton

Nottingham Landscaping Services

★★★★★

I had been thinking about getting a website for some time. I saw another landscaping company mention about Wat Websites and got in contact. From my first conversation I knew they were the company for me. Will and Tom took the lead and build my website with little input from me. We made some small adjustments to suit what I needed and it looks incredible. WAT website have done some on page SEO which has started to generate leads through my website!

R

Ross Clark

Coppermill Landscapes · Chesterfield

★★★★★

Highly recommend Will & Tom at WAT Websites. The website they've built me is amazing and their on going SEO work is top notch — they know exactly what they're doing and how to switch things up. They've helped me in many ways, any questions I've had they've answered and also go above and beyond to make sure everything is bang on. It's a pleasure working with you guys.

J

Jamie

MIW Patios & Landscaping

W&T

Who is behind it

Will & Tom, WAT Websites

We build websites and run Google rankings for UK trades and service businesses day in, day out. This course is not theory we read somewhere. It is the actual playbook we use for clients, written out so you can run it yourself.

Before You Sign Up

The questions everyone asks

Is it really free?

Completely. No card, no catch. It is the same playbook we run for paying clients, broken into 8 emails you can action yourself. If you would rather we did it for you, that is a separate conversation you are never pushed into.

How often will I get emails?

Twice a week. Eight short lessons over about four weeks, then it stops. Each one is a single thing you can actually do, not a wall of theory.

Do I need a website already?

No. A lot of the early wins are on your Google Business Profile and reviews, which work whether or not you have a site yet. When we get to the website lessons, they apply just as well to a new one.

I'm not technical. Can I still do this?

Yes. It is written in plain English for busy trades and service owners, not for marketers. If you can use your phone and reply to a customer, you can do every step in this course.

Will you spam me or sell my details?

Never. You get the 8 lessons and the odd useful follow-up, and you can unsubscribe in one click any time. We do not sell or share your details. Ever.

Does this actually work?

It is the exact approach behind the results on this page: hundreds of leads for one client, businesses going from invisible to hundreds of organic visits a month. Do the steps and they work. That is why we are happy to give them away.

Steal the playbook. Start outranking.

Lesson 1 lands in your inbox within the hour. It is free, and you can leave any time.