Your real score
Exactly where you stand out of 100 across design, mobile, SEO, trust and conversions.
Free instant website audit
Get a free, honest website audit scored out of 100 across five areas, with a plain-English plan to win more enquiries. It takes under a minute.
Real sites we design and rank for UK service businesses












What your audit reveals
In under a minute you'll know exactly where you stand and what to do about it.
Exactly where you stand out of 100 across design, mobile, SEO, trust and conversions.
What's quietly turning visitors away, spelled out in plain English, no jargon.
How each issue loses you calls and jobs, so you know what actually matters.
The specific fixes for your site, in priority order, ready to action.
What we score
Each is graded out of 100, so you know exactly what to improve first.
Does your homepage look modern and trustworthy, or dated and template-y?
Most customers find you on a phone. We check it works brilliantly there.
Service pages, meta tags, headings and image alt text that help you rank.
Reviews, service areas and the signals that turn visitors into callers.
Clear calls to action so more of your visitors actually pick up the phone.
How it works
Pop in your web address and email. That's all we need to get started.
We scan your homepage, mobile view, SEO and content the way a customer and Google would.
A clear score out of 100 in five areas, the biggest opportunities, and a plan to fix them.
How your score works
We grade the five areas, each out of 100, then average them. It reflects a real review of your live site, so it points straight at what to fix.
70–100
Strong
Working well. A few refinements could still win you more work.
40–69
Opportunities
Solid foundation with clear, fixable gaps holding you back.
0–39
Needs work
Losing you enquiries right now. The biggest wins are here.
Our work
Real websites we design and run for UK service businesses like yours. Yours could look like this.












The team behind your audit
WAT Websites is a UK web design and SEO agency run by the two of us, Will and Tom. We started it for a simple reason: too many good service businesses were being sold templated websites that looked fine and brought in nothing. So we build custom sites that actually win work, and run the SEO that gets them found.
“We treat every client's site like our own business is on the line, because that is exactly how it feels when someone trusts you to bring them work.”
Will & Tom Founders
Video reviews
Real clients, on camera, in their own words. Every one of them also left us a 5-star Google review.
What our clients say
5.0 from 18 Google reviews.
Really happy with the work WAT Websites have done honestly couldn't have asked for better. We already had a website made, but it needed a bit of a touch up and they came in and did exactly that. They also added some great features to the website which have been amazing! The SEO side has also been a big positive. They didn’t just make the website look good and leave it at that, they actually worked on the SEO, making sure the site was properly structured and optimised to help it show up better on Google. As well as doing all of this they made sure to keep me in the loop of things, by explaining what they've done and why they've done it at each stage. They breakdown everything very well. They're the best in the game! If you need a perfect website built with the right SEO built in then I can't recommend WAT Websites enough. Super responsive, very friendly, professional and know what they're talking about!
Will and Tom were great, they got my new joinery website done in less than a week, and it's perfect! I have a whole system where I can upload my own images and projects and I'm super happy with it, and I'm looking forward to keep on working with WAT Websites, for SEO
Will & Tom were fantastic with communication throughout, my website was up and running in less than 2 days it looks super professional something I could never have done myself, I explained what I wanted and they got it spot on. Thanks WAT websites
Highly recommend Will & Tom at WAT website. The website they've built me is amazing and there on going seo work is top notch they know exactly what there doing and how to switch things up, they've helped me in many ways any questions I've had they've answered and also go above and beyond to make sure everything is bang on. It's a pleasure working with you guys. Jamie MIW Patios & Landscaping
Wat websites have been amazing to work with, getting my site turned around in a few days. Both colleagues being super responsive and replying to all queries answered. Was a very professional service and as a fellow business owner i can appreciate the time and effort they put into it.
We are really pleased with the service from WAT Websites. From the first conversation through to the site launch, everything was handled professionally and efficiently. They understood exactly what we were looking for, kept us informed throughout the process, and delivered a website that represents our business perfectly. Great communication and great results — we would highly recommend them.
From building the website to running it day-to-day, the service has been brilliant. The site performs really well, generates strong leads and the communication is first class. A hardworking team who clearly enjoy what they do and take pride in delivering results. Have recommended their services many times and continue to do so.
I had been thinking about getting a website for some time. I saw another landscaping company mention about Wat Websites and got in contact. From my first conversation I knew they were the company for me. Will and Tom took the lead and build my website with little input from me. We made some small adjustments to suit what I needed and it looks incredible. What website have done some on page SEO which has started to generate leads through my website! I would strongly recommend Wat Websites without any hesitation.
WAT Websites designed and now maintain my website, and I'm extremely pleased with the service I receive. Updates are always handled quickly and efficiently, and the design includes a simple system where potential new clients can enquire directly via the website. I receive their details straight to my inbox, making it easy to connect, follow up and build professional relationships. I would highly recommend WAT Websites to all types of businesses looking for reliable, responsive and professional website support.
The guys were great and delivered an exceptional website in such a quick time frame. The attention to detail was first class - couldn’t be happier. Would recommend to anyone looking for a high quality website.
I highly recommend WAT Website. I receive numerous emails each month from website designers and SEO agencies, but I rarely respond. However, the team took the time to contact me, explain their services clearly, and demonstrate how my website could be improved and made more efficient. I decided to respond, and I am very pleased that I did. They sent me a personalised video explaining what they do, how they work, and the associated costs, with no hidden fees. Once I explained what I wanted, the team handled everything efficiently and remained helpful throughout the process. They were always willing to answer my questions, and there were no unexpected costs after payment. For me, this is a classic example of getting what you pay for. I cannot recommend WAT Websites highly enough.
WAT websites recently created us a whole new website. These guys really know what there doing and there attention to detail is top drawer. We are also using them for SEO optimising which is something new to us as a business and this seems to be doing well but in early stages. We couldn't recommend Will and Tom enough and they actually listen to how you want things to be and nothing is ever to much trouble working together to get things right for everyone. Hopefully this is the start of a long relationship moving our business forward.
Really happy with the website WAT Websites have built for me, especially the SEO side of things. They’ve helped make sure the website is properly set up to be found on Google, rather than just looking good. They’ve taken the time to understand my business and the areas I want to target. They explained everything they’re doing and why they’re doing it so I was able to properly understand. They are really easy to work with, very friendly, professional, always helpful, very responsive and genuinely care about getting me the best results. Would definitely recommend WAT Websites if you’re looking for a professional website with SEO built in the right way.
Will has been fantastic from start to finish. He took the time to understand exactly what I wanted for my new business website and turned my ideas into a site that looks professional, modern and builds confidence with potential customers. His communication was excellent throughout the project, he was always quick to respond, happy to make changes, and offered valuable suggestions that genuinely improved the final result. Nothing ever felt like too much trouble. The finished website has exceeded my expectations and gives my new business a strong online presence from day one. I wouldn’t hesitate to recommend Will to anyone looking for a high-quality website and a genuinely reliable service. Thanks again for all your hard work!
Fantastic service, fast, efficient and great quality. Highly recommend.
I have used Will and Tom for my new website these guys are absolutely outstanding, they make the whole process so seamless and stress free. I have used a few website companies in the past these guys are on there A game. Friendly reliable and can’t do enough for you. There website builds and designs are out of this world. I will be continuing to work with them in the foreseeable future. Thanks guys much appreciated
Had some great results with these guys. Always on hand with anything I ask and is done within an hour. I can't recommend them enough to anybody looking to get a website or run Google.
Great team to work with and getting my website up and running. Great communication from start to finish. Kept me updated every step of the way.
Book a quick, friendly call and we'll show you a free mockup of how your homepage could look, and how we'd fix everything in your audit.
Questions, answered
Still unsure?
Call or email and you get Will or Tom, the two people who build the sites.
07518 264146info@watwebsites.co.ukYes, completely. You enter your website, we run a full review and email you the report. There's nothing to pay and no card needed. We do it because a genuinely useful audit is the best way to show you how we think and what we'd do for your site.
We grade five areas of your site, each out of 100: design, mobile, SEO, trust and how well it turns visitors into enquiries. Your headline score is the average of those five. It's based on a real review of your live site, not a vanity metric, so it points straight at what to fix first.
Usually under a minute. Once you submit, our tool reviews your homepage, mobile version, SEO and content, then builds your scored report. You'll see it appear on screen and we'll email you a link too.
UK service businesses: trades, clinics, property, professional services and the like. If you rely on your website to bring in enquiries and calls, the audit will show you exactly where you're leaving work on the table.
It's yours to use however you like. If you'd like us to walk you through it or show you a free mockup of how your homepage could look, you can book a quick call. If not, you've still got a clear, honest report to work from.
Run your audit, and if you like what you see we'll design a free mockup of a better homepage. Under a minute, no card needed.
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