About WAT Websites

Web Design and SEO, Done by
People Who Actually Care.

We are a small UK agency helping service businesses get found on Google and win more work, with custom-built websites and local SEO that actually moves the needle.

Our Story

Why We Started WAT Websites

We kept seeing the same thing: brilliant tradespeople and service businesses, the kind who do genuinely great work, stuck with websites that did nothing for them. Templated, slow, identical to a thousand others, and invisible on Google. They had been sold a website, not a way to get more customers.

So we built WAT Websites to do it properly. Every site is custom-coded from scratch, built to load fast and turn visitors into enquiries, with SEO wired in from day one so it can actually rank. Then we keep going, with local SEO that gets you in front of the people already searching for what you do.

We deliberately stay small. It means you talk to the people building your site, we treat every project like our own business depends on it, and we are still around long after launch. No call centres, no account managers three steps removed from the work, no jargon. Just honest work that makes your phone ring.

The Team

Meet Will & Tom

The two people behind every site we build and every campaign we run.

Will

Co-founder

Here to make sure your website earns its keep and your phone keeps ringing, not just that it looks the part.

Tom

Co-founder

Here to make sure everything is built properly, loads fast, and nothing slips through the cracks.

What We Stand For

The Way We Work

A few things we will not budge on, whoever we are working with.

Custom code, never templates

Every site is written from scratch. Faster, cleaner, and unique to you, not one of fifty thousand identical theme sites.

Live in 7 days

We brief, build, and launch in a week, so you start getting found while others are still waiting on a first draft.

You own everything

Your website, your domain, your Google Business Profile. We build it, you keep it. You are never locked out.

Real people, real support

You deal directly with the two of us, all UK-based, and we are still here long after launch when you need a change.

Honest, always

No guaranteed-number-one promises, no jargon, no smoke and mirrors. We tell you straight what we can do and what to expect.

Built for leads, not vanity

We care about the calls and enquiries that pay your bills, not impressions that look pretty in a report and do nothing.

What We Do

Everything Under One Roof

From your website to getting it found, we handle the lot. Take a look at how we can help.

Web Design →Local SEO Campaign →On-Page SEO →Off-Page SEO →Google Business Profile →Review Generation →

WHAT OUR CLIENTS SAY

Real Reviews. Real Results.

5/5|16 verified reviews|100% UK based team

Google Review

“Really happy with the work WAT Websites have done honestly couldn't have asked for better. We already had a website made, but it needed a bit of a touch up and they came in and did exactly that. They also added some great features to the website which have been amazing! The SEO side has also been a big positive. They didn’t just make the website look good and leave it at that, they actually worked on the SEO, making sure the site was properly structured and optimised to help it show up better on Google. As well as doing all of this they made sure to keep me in the loop of things, by explaining what they've done and why they've done it at each stage. They breakdown everything very well. They're the best in the game! If you need a perfect website built with the right SEO built in then I can't recommend WAT Websites enough. Super responsive, very friendly, professional and know what they're talking about!”

MH Energy Assessors

EPCs & Retrofit · Nottingham

Verified

Google Review

“Will and Tom were great, they got my new joinery website done in less than a week, and it's perfect! I have a whole system where I can upload my own images and projects and I'm super happy with it, and I'm looking forward to keep on working with WAT Websites, for SEO”

Connor Brown

CB Joinery · Nottingham

Verified

Google Review

“Will & Tom were fantastic with communication throughout, my website was up and running in less than 2 days it looks super professional something I could never have done myself, I explained what I wanted and they got it spot on. Thanks WAT websites”

Coral Mitchell

Little Roots Wellbeing

Verified

Google Review

“Highly recommend Will & Tom at WAT website. The website they've built me is amazing and there on going seo work is top notch they know exactly what there doing and how to switch things up, they've helped me in many ways any questions I've had they've answered and also go above and beyond to make sure everything is bang on. It's a pleasure working with you guys. Jamie MIW Patios & Landscaping”

Jamie Window

MIW Patios & Landscaping

Verified

Google Review

“Wat websites have been amazing to work with, getting my site turned around in a few days. Both colleagues being super responsive and replying to all queries answered. Was a very professional service and as a fellow business owner i can appreciate the time and effort they put into it.”

Rian Charles

Moai Strength & Wellness

Verified

Google Review

“We are really pleased with the service from WAT Websites. From the first conversation through to the site launch, everything was handled professionally and efficiently. They understood exactly what we were looking for, kept us informed throughout the process, and delivered a website that represents our business perfectly. Great communication and great results — we would highly recommend them.”