Local SEO for UK service businesses
When someone nearby searches for what you do, be the first name they see. Here is how it works and what it has done for businesses like yours.
Every service starts with a free one-page website. £0 to build, £0 a month hosting. You buy your domain, about £12 a year.
5.0 from 18 Google reviews
2,000+
enquiries generated for our clients
How local SEO works
Google is a list
Backlinko measured four million searches. The top result gets 27.6% of the clicks. The tenth gets 2.4%. Same search, more than ten times the customers.
The pointBeing on Google is not the goal. Being at the top, for the searches your customers make, is.
Who gets the clicks on Google
What Google checks
Google is asking one question: which business near this person is the best fit, and can we trust it? Everything numbered on the right is a job you can do well or badly.
The pointNobody outranks you because Google likes them more. They outrank you because they did the work.
Why it matters
A click is someone who searched for your trade, in your area, today, and chose you. And unlike ads, it does not stop when you stop paying.
The pointRoss at Coppermill got 52 enquiries from Google in nine months without a penny on ads.
52+enquiries in nine monthswith £0 spent on ads
Coppermill Landscapes, Chesterfield
Real numbers
Real Search Console data and real enquiry counts. Nothing projected.
Coppermill Landscapes: Google clicks and impressions per month
Coppermill Landscapes: enquiries per month
Every figure is the client's own number, published on their case study.
From one of the owners above
Ross runs Coppermill Landscapes in Chesterfield. The charts above are his.
Read the Coppermill case study →What we actually do
Every month you get a plain list of what changed on your site and what moved on Google.
The phrases people in your area type when they need your trade. The ones that turn into quotes.
Categories, services, photos, hours and a steady flow of reviews. How that works →
Google ranks pages, not businesses. One page per service and per town. See SEO content →
Name, address and phone, identical across every directory and listing.
Suppliers, local directories, trade bodies and local press. See link building →
Rankings, clicks and enquiries, in two minutes of reading. If something is not working, we say so and change it.
Where to start
Every client on this page started with a website. Yours starts with a free one-page site. The SEO goes on top when you want more.
£0 to build. £0 a month hosting. You buy your domain, about £12 a year.
Frequently asked questions
What business owners ask us about local SEO before they decide.
Still unsure?
Call or email and you get Will or Tom, the two people who build the sites.
07518 264146info@watwebsites.co.ukThe work that gets your business to show up on Google when someone near you searches for what you do, like "plumber in Mansfield" or "landscaper near me". It covers your website, your Google Business Profile, your reviews and the other sites that mention you. Done properly, you appear at the top, and the top gets the calls.
SEO is ranking for a search wherever it comes from. Local SEO is ranking for the people close enough to hire you. It leans on your Google Business Profile, a page for each town you cover, consistent contact details across the web and your reviews. For a business that works within a set radius, local is the version that pays.
Most businesses see movement within two to three months, with the bigger gains over six to twelve. Coppermill Landscapes went from 17 clicks a month to 113 in eight months. Anyone promising page one in a fortnight is not being straight with you.
That is what it is built for. The three map listings are decided mostly by your Google Business Profile, your reviews and how clearly your website says what you do and where. We get all three working together.
Not always. If your site is sound we work with it. If it is a template Google struggles to read, or it has no pages for your services and areas, we will tell you straight. The free one-page website is the simplest way to start on a clean footing.
It depends on your site, your area and how competitive your trade is. UK monthly SEO typically starts from around £400 a month. We tell you what we would do and what it costs before anything starts. Start with the free website and add SEO when you want more.
They do different jobs. Ads get you to the top today and stop the second you stop paying. SEO takes longer and then keeps bringing enquiries in without a bill for every click. Coppermill's 52 enquiries came with £0 ad spend.
Who builds it
We design the site, build it and handle the search work ourselves. You speak to us from the first message, through the build, and every time you need something changed after launch.
More about us →Everything else we can help with
Start at the top
Tell us about your business. It takes around 60 seconds.
Get my free website →Free build. Free hosting. You buy your domain, about £12 a year.
Your first website
£0
A one-page website for your business, designed and built by a UK team. No card, no monthly bill.
Get my free website →★★★★★ 5.0 from 18 Google reviews
