How CNR Construction built 200+ monthly organic visitors in one of the UK's most competitive local markets
200+
Monthly Organic Visits
Achieved within 7 months in a highly competitive market
70+
Enquiries Generated
Qualified leads via website contact and enquiry forms
£30,000+
Average Job Value
House Extensions/Loft Conversions
Client Review
Hear it from Ollie
Ollie
CNR Construction
The Problem
The Challenge
CNR Construction came to us as a young business with real ambition — quality craftsmanship, a professional team, and a clear focus on home extensions, loft conversions, and new builds across Wirral and Merseyside. The problem was the market they were entering is highly competitive.
House extensions in Wirral is one of the most competitive local SEO spaces in the North West. The top positions are dominated by companies that have been trading for ten, fifteen, even twenty years — with established domain authority, hundreds of reviews, and years of accumulated backlinks. Breaking into that market as a newer business isn't just difficult, it's the kind of challenge most agencies won't take on.
CNR had no website, no Google presence, and no way for homeowners to find them online. Every job was coming through word of mouth referrals. That needed to change.
Our Approach
What We Did
Services Delivered
- ✓Custom Website Build
- ✓On-Page SEO
- ✓Off-Page SEO
- ✓Google Business Profile Optimisation
We built CNR a conversion-focused website from scratch, designed specifically around the search terms homeowners in Wirral actually use. Rather than a generic builder's website, every page was structured to target high-intent keywords — house extensions, loft conversions, new builds — with dedicated service pages for each, backed by clear copy and strong calls to action including a custom instant quote calculator.
Alongside the build, we launched a full SEO campaign. On-page, we structured the site to give Google clear signals about what CNR does and where they operate. Off-page, we began building local authority through building backlinks, custom location based pages and high quality blogs — competing directly against businesses with years of domain history.
We also fully optimised CNR's Google Business Profile, ensuring they appeared in local map results across Wirral, Birkenhead, Liverpool, and the surrounding areas.
Outcomes
Results
Within 7 months, CNR Construction is now generating over 200 organic visits per month — in a market where established competitors have spent years building that kind of visibility. That's not a vanity metric — these are homeowners actively searching for extension and loft conversion companies in Wirral.
Over 70 qualified enquiries have come through the website contact form and quote calculator alone — and that figure doesn't include homeowners who called directly or emailed after finding CNR through Google.
For a business competing against companies with decades of head start, breaking into organic search this quickly is a result that speaks for itself. The foundations are in place and the trajectory is pointing firmly upward.
CNR's SEO campaign is still in its early stages — and that's what makes the results so far even more impressive. We're continuing to strengthen their presence every month, building authority, expanding keyword coverage, and pushing further into the map pack.
The goal is a top 3 position across CNR's core search terms in Wirral and Merseyside. We're not there yet, but every month we're getting closer — and with the foundation now in place, the climb is only going to accelerate.
The Website
Website Screenshots
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