How CNR Construction won 90+ enquiries in one of the UK's toughest local markets
90+
Website Enquiries
Qualified leads through the site in 7 months
£30,000+
Average Job Value
Typical house extension or loft conversion
25K+
Google Impressions
Organic search impressions since launch, climbing every month
7 Months
From Zero
New website to ranking in a top-tier local market
Client Review
“WAT Websites are cracking lads! They have created me an awesome website. I'm very excited to see how far we can scale with these. They manage my SEO and our google ranks have scaled massively. They respond extremely quickly, communication is always great and they always go above and beyond with anything to do with the website, overall an amazing service and I couldn't recommend them enough!”
Ollie Diponio
CNR Construction · Wirral
The Problem
The Challenge
CNR Construction came to us as a young business with real ambition: quality craftsmanship, a professional team, and a clear focus on home extensions, loft conversions and new builds across Wirral and Merseyside. The work was excellent. The problem was that nobody searching online could find them.
House extensions in Wirral is one of the most competitive local SEO markets in the North West. The top of Google is held by firms that have been trading for ten, fifteen, even twenty years, with established domain authority, hundreds of reviews and years of backlinks behind them. Breaking into that as a brand-new business is the kind of job most agencies quietly turn down.
CNR didn't come to us with nothing, exactly. They'd had a website for a month or two. The trouble was that it brought in nothing at all.
The old homepage: a generic hero that said nothing and ranked for nothing.
Two AI-written paragraphs about the business, with the spacing all over the place.
A "why choose us" block and a plain contact form. Nothing built to turn a visitor into an enquiry.
It looked like a website, but it did none of the things a website is supposed to do. No rankings, no enquiries, and every job still coming through word of mouth. For a business with this much potential, that ceiling needed to go.
Our Approach
What We Did
We rebuilt CNR a conversion-focused construction website from scratch, designed around the exact searches homeowners in Wirral use. Every core service got its own dedicated page — house extensions, loft conversions, new builds — with clear copy, real project photos and strong calls to action, including a custom instant quote calculator that turns a curious visitor into a qualified lead in seconds.
The same business, the new site: built to rank and built to turn a Wirral homeowner into an enquiry.
Alongside the build we launched a full local SEO campaign. On-page, we structured the site so Google understood exactly what CNR does and where they work. Off-page, we built local authority through quality backlinks, dedicated location pages for the towns CNR cover, and supporting content, competing head-on with businesses that have years of domain history.
We also fully optimised CNR's Google Business Profile so they'd start showing in the Map Pack across Wirral, Birkenhead, Liverpool and the surrounding areas.
Services Delivered
Outcomes
Results
In seven months, CNR have gone from a standing start to over 90 qualified enquiries through the website's contact form and instant quote calculator, and that figure doesn't include the homeowners who found them on Google and called or emailed directly. With an average job value of £30,000 or more on extensions and loft conversions, those leads carry real weight.
The search visibility tells the same story. CNR's site has gone from zero to over 25,000 organic impressions on Google, with clicks and impressions climbing every single month as the site ranks for more competitive extension and loft conversion searches across Merseyside.
For a business going up against firms with a decade or two of head start, breaking into organic search this quickly is a strong result. The Search Console data below shows the trajectory: steady, and still climbing.
CNR's SEO campaign is still early, which is what makes the progress so far so promising. Every month we're building more authority and pushing further into the map pack. The goal is a top-three position across CNR's core terms in Wirral and Merseyside. They're not there yet, but the foundation is built and the climb is only getting faster.
Google Search Console
Organic Growth Since Launch
Live data from CNR Construction's Google Search Console.
The Website
Website Screenshots
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