How Coppermill Landscapes generated 52 direct enquiries in 9 months, starting from zero
52+
Enquiries Generated
Since launch, with zero paid advertising
7,449
Peak Monthly Impressions
Organic reach achieved March 2026
113
Peak Monthly Clicks
Organic clicks in March 2026 alone
£0
Ad Spend
Every lead driven by SEO and social
Client Review
“Will and Tom took the lead and built my website with little input from me. Started generating leads through SEO!”
Ross Clark
Coppermill Landscapes · Chesterfield
The Problem
The Challenge
Ross Clark came to us with the hard part already done. An active Instagram following, a recognisable name in Chesterfield, and a Google Business Profile doing some work.
What he didn't have was anywhere to send any of it. Someone would watch his work for months, decide they wanted a quote, and then have to hunt for a way to contact him. Most didn't bother.
Our Approach
What We Did
We built the site around converting that existing audience, then made it rank.
Every service page targets what homeowners in Chesterfield and Derbyshire actually search for: porcelain paving, resin driveways, composite decking. Clear calls to action, and a quote form that takes seconds.
We optimised the Google Business Profile properly across Chesterfield and the surrounding area, and built on-page SEO into the site from the ground up. Then a focused link building campaign. Not volume, just quality placements.
Services Delivered
A Closer Look
Inside the build
Outcomes
Results
The first job the site did was catch the Instagram audience. July and August leads came heavily from social, not search, because a proper landing point existed for the first time.
Then the SEO took hold. Impressions went from under 1,000 at launch to 7,449 in March 2026. Clicks followed: 17 in August, then 113 in a single month by March.
October to December were quiet, as winter always is in landscaping. But January and February still delivered 7 and 6 leads. March and April hit 10 and 12. The first four days of May brought 3 more.
The off-page work is still early. Almost all of that growth came from the build and on-page alone.
We build websites like this for landscapers across Derbyshire and beyond.
Lead Flow
Monthly Enquiries Since Launch
Google Search Console
Organic Clicks & Impressions
The Website
Website Screenshots
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