The problem
The challenge
Coral Mitchell works with children who have behavioural and emotional needs. Parents find that kind of help when something is wrong and they need someone they can trust quickly.
She had no website. So a parent searching at 11pm couldn't find her, couldn't read how she works, and couldn't book anything. Every client had to already know she existed.
Our approach
What we did
One goal: turn a parent's search into a booked consultation.
The site follows the order a parent actually decides in. Who is she, what happens in a session, is there a waiting list, how do I start. We put Coral herself early, because in this work the practitioner is the product.
Mobile-first, because parents looking for this are on their phones.







