The problem
The challenge
NLS came to us in February 2025 with a broken website. A previous designer had effectively abandoned it, and the domain wasn't even connected to a live site, so anyone who searched for NLS and clicked through hit an error page. Online, they didn't exist.
This is what NLS had when they came to us: a domain that wasn't connected to anything. Zero presence, zero clicks.
Aaron did brilliant landscaping work across Nottinghamshire, but every job came through word of mouth. The problem was never the work. It was that nobody could find him. Thousands of people in the area searched for a landscaper every month and NLS turned up nowhere.
He had the capacity to take on far more, but you can't scale a business on referrals alone. He needed something that brought enquiries in reliably.
Our approach
What we did
We built NLS a custom website in February 2025, replacing the broken one. It was set up for local SEO and lead generation from day one, with every page built to do one job: turn a visitor into an enquiry.
In August 2025 we upgraded the site and connected Google Search Console, then pushed the SEO campaign harder. On-page, we wrote a service page for each thing NLS does, targeting the searches people actually use in every area they cover. Off-page, we built backlinks so Google started treating them as a credible local business.
We also fully optimised their Google Business Profile and put a proper review process in place, which pushed NLS into the local map pack for their most valuable terms. Every new website enquiry now triggers an automated email too, so each lead gets a personal follow-up within minutes, even out of hours.
We've kept improving the site rather than letting it go stale. The latest upgrade, in May 2026, moved NLS onto our newest system. Each version has been better than the last.
