How To Invite People To Your Google Business Profile (GBP)

To invite someone to your Google Business Profile (GBP), you need to add them as a user through your Business Profile settings directly in Google Search. (No profile yet? Create one first. And if you'd rather we managed the whole profile, see our Google Business Profile service.)

This guide covers both desktop and mobile.

🎥 Video Walkthrough

💻 For Desktop

1. Access Your GBP Dashboard

Log into your Google account and search your business name on Google. Your Business Profile dashboard will appear at the top of search results. (Struggling to find it? See how to access your Google Business Profile.)

2. Open Business Profile Settings

Click the three dots (⋮) in the top right corner, then select "Business Profile settings".

3. Go to People and Access

Inside settings, click "People and access".

4. Click “Add”

Click the "Add" button to invite a new user.

5. Enter Email and Choose Role

Enter their email, choose a role:

• Owner → full control
• Manager → limited access

Then click Invite.

📱 For Mobile

1. Access Your GBP Dashboard

Search your business name on Google while logged into your account.

2. Open Business Profile Settings

Tap the three dots (⋮) and select "Business Profile settings".

3. Go to People and Access

Tap "People and access".

4. Tap “Add”

Tap the Add button.

5. Enter Email and Choose Role

Enter the email, select role, and tap Invite.

⚠️ Important Notes

• The person must accept the invite via email
• Only Owners can add or remove users
• Avoid giving Owner access unless necessary

Frequently Asked Questions

What's the difference between an Owner and a Manager on a Google Business Profile?

Owners can do everything, including adding and removing users and even deleting the profile. Managers can edit business information, reply to reviews, add photos, and publish posts, but they can't control who has access. There's also a Primary Owner, which is the one role that can't be removed without transferring it to someone else first.

Should I give my web or marketing agency Owner access?

No, Manager access covers almost everything an agency needs to do, including posts, photos, reviews, and edits. Keep Owner, and especially Primary Owner, on an account your business controls. If you ever part ways with an agency that owns your profile, getting it back is a painful process.

The invite email hasn't arrived. What should I do?

Check the spam folder first, then double-check you typed the email correctly, as the invite only works for that exact address. The address also needs to be attached to a Google account. If it still hasn't landed, go back into People and access, remove the pending invitation, and send a fresh one.

How do I remove someone's access to my Google Business Profile?

Go to the same People and access screen, click the person's name, and select Remove. You need to be an Owner to do it, and you can't remove the Primary Owner without transferring that role to someone else first. It's worth checking this screen whenever staff leave or you change agencies.

Can I transfer my Google Business Profile to a new owner if I sell the business?

Yes. Add the new person as an Owner first, then go back into People and access, click their name, and change their role to Primary Owner. Bear in mind Google makes newly added users wait a short period before they can become Primary Owner, so don't leave the handover to the last minute.