How a construction firm won 100+ enquiries in one of the UK's toughest local markets

The Problem

The Challenge

The client came to us as a young business with real ambition: quality craftsmanship, a professional team, and a clear focus on home extensions, loft conversions and new builds across the North West. The work was excellent. The problem was that nobody searching online could find them.

House extensions in their area is one of the most competitive local SEO markets in the North West. The top of Google is held by firms that have been trading for ten, fifteen, even twenty years, with established domain authority, hundreds of reviews and years of backlinks behind them. Breaking into that as a brand-new business is the kind of job most agencies quietly turn down.

They didn't come to us with nothing, exactly. They'd had a website for a month or two. The trouble was that it brought in nothing at all. It looked like a website, but it did none of the things a website is supposed to do. No rankings, no enquiries, and every job still coming through word of mouth. For a business with this much potential, that ceiling needed to go.

Outcomes

Results

In eight months, the client has gone from a standing start to over 100 qualified enquiries through the website's contact form and instant quote calculator, and that figure doesn't include the homeowners who found them on Google and called or emailed directly. With an average job value of £30,000 or more on extensions and loft conversions, those leads carry real weight.

The search visibility tells the same story. Their site has gone from zero to over 33,000 organic impressions on Google and 500+ clicks through to the site, with both climbing every single month as the site ranks for more competitive extension and loft conversion searches across the region.

For a business going up against firms with a decade or two of head start, breaking into organic search this quickly is a strong result. The trajectory is steady, and still climbing.

Their SEO campaign is still early, which is what makes the progress so far so promising. Every month we're building more authority and pushing further into the map pack. The goal is a top-three position across their core terms in the region. They're not there yet, but the foundation is built and the climb is only getting faster.