The problem
The challenge
A young construction firm in the North West doing home extensions, loft conversions and new builds. Good work, good team, and completely invisible online.
House extensions in their area is one of the most competitive local SEO markets in the North West. The top of Google is held by firms trading fifteen or twenty years, with the domain authority, the reviews and the backlinks to match. Breaking into that as a new business is the kind of job most agencies quietly turn down.
They weren't starting from nothing, technically. They'd had a website for a couple of months. It just did nothing. No rankings, no enquiries, every job still arriving through word of mouth.
Our approach
What we did
We rebuilt it from scratch around the exact searches homeowners in their area use. House extensions, loft conversions and new builds each got their own page, with real project photos and a custom instant quote calculator that turns a curious visitor into a qualified lead in seconds.
Then a full local SEO campaign. On-page structure so Google understands what they do and where. Off-page, quality backlinks, location pages for the towns they cover, and supporting content, going head to head with firms holding a decade of domain history. We optimised the Google Business Profile so they'd start showing in the map pack across the region.
