How a construction firm won 100+ enquiries in one of the UK's toughest local markets
100+
Website Enquiries
Qualified leads through the site in 8 months
£30,000+
Average Job Value
Typical house extension or loft conversion
33K+
Google Impressions
Organic search impressions since launch, climbing every month
8 Months
From Zero
New website to ranking in a top-tier local market
Client Review
What The business owner said
“WAT Websites are cracking lads! They have created me an awesome website. I'm very excited to see how far we can scale with these. They manage my SEO and our google ranks have scaled massively. They respond extremely quickly, communication is always great and they always go above and beyond with anything to do with the website, overall an amazing service and I couldn't recommend them enough!”
The business owner
Construction firm · North West
This client asked for their firm not to be named publicly in a fiercely competitive local market. The review is their real, word-for-word Google review, and we're happy to verify it on a call.
The Problem
The Challenge
A young construction firm in the North West doing home extensions, loft conversions and new builds. Good work, good team, and completely invisible online.
House extensions in their area is one of the most competitive local SEO markets in the North West. The top of Google is held by firms trading fifteen or twenty years, with the domain authority, the reviews and the backlinks to match. Breaking into that as a new business is the kind of job most agencies quietly turn down.
They weren't starting from nothing, technically. They'd had a website for a couple of months. It just did nothing. No rankings, no enquiries, every job still arriving through word of mouth.
Our Approach
What We Did
We rebuilt it from scratch around the exact searches homeowners in their area use. House extensions, loft conversions and new builds each got their own page, with real project photos and a custom instant quote calculator that turns a curious visitor into a qualified lead in seconds.
Then a full local SEO campaign. On-page structure so Google understands what they do and where. Off-page, quality backlinks, location pages for the towns they cover, and supporting content, going head to head with firms holding a decade of domain history. We optimised the Google Business Profile so they'd start showing in the map pack across the region.
Services Delivered
A Closer Look
Inside the build
Outcomes
Results
Eight months in: over 100 qualified enquiries through the contact form and the quote calculator. That doesn't count the homeowners who found them on Google and just rang.
With an average job value of £30,000 or more on extensions and lofts, those leads carry real weight.
Search went from zero to 33,000+ organic impressions and 500+ clicks, both climbing every month.
The campaign is still early. The goal is top three across their core terms in the region, and they're not there yet. But breaking into organic search this fast against firms with a twenty year head start is the hard part, and that's done.
We build websites like this for builders and construction firms across the UK.
Google Search Console
Organic Growth Since Launch
Real Google Search Console data: 537 clicks and 33.2K impressions in the months since launch, climbing month on month.
Before The Rebuild
What the website looked like before
The Transformation
Before & After
Drag the slider to see the old website against the one we built.
The Website
Website Screenshots
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