The problem
The challenge
DNB Electrical & Mechanical is Declan's company, based in Nottingham. He's been in the trade for over 15 years. The work is designer lighting, EV chargers, EICRs and rewires in homes around Nottingham, plus shop fit outs for national retailers like Asda, Specsavers and Dunhelm, anywhere in the country.
He didn't have a website. He'd registered dnbelectricalservices.co.uk a few days before he came to us, and the only thing running on it was his info@ email. So there's no before picture on this page, because there was nothing to take a picture of.
Before most people ring an electrician, they look them up: are they registered, have they done this kind of job, do they cover my area. With no website, there was nowhere for anyone to look.
Our approach
What we did
Declan applied for our free starter website in October with his logo and eight photos of his work. He's on site all day, so the brief happened the way he works: a WhatsApp, then a phone call at midday.
The headline says what the business is and where: "Domestic & commercial electricians in Nottingham." Under it, in his own words, are the five services. His number is in the header the whole way down, and on a phone a Call us bar is pinned to the bottom of the screen, with WhatsApp and email in the contact section for anyone who'd rather message.
NAPIT Registered sits just under the top of the page with the NAPIT logo. That was Declan's call. It's one of the first things someone checks before they let an electrician into their house, so it goes first, and the VAT and company numbers go at the bottom.
The about section opens with his own welcome message, word for word, and covers both sides of the business: the homes around Nottingham, and the commercial fit outs for national retailers. He has no photos of EV chargers yet, so the services are clean icon cards rather than stock photos. Every photo on the site is a job he's done.
The colours took a few goes. We started grey to match his logo, then tried blue. Declan wanted grey back, because his uniform and his van are dark grey, and he sent a reference image with the exact shades he liked. The site now uses those: grey, lighter grey and white. When a customer sees the van on their drive, it looks like the website they found.
He also wanted his first name used less, so the site reads like a firm rather than one man. "Call Declan" became "Call us" right through the page.
The domain was the last step. His email runs through another company, so we copied its settings across before anything moved, and the site went live on his own domain on 28 October with info@ still working.
