An editorial, photo-led website for an outdoor fitness community
The Problem
The Challenge
Fit Farm is outdoor group fitness on a working farm just north of Nottingham. Sessions run across open fields and a barn, and the whole thing is built around the crowd as much as the training. The website had to carry that feeling, so a nervous first-timer would actually want to turn up.
A generic gym template was never going to manage that. The brand lives in its setting and its atmosphere, so the site needed to lead with both.
Our Approach
What We Did
We designed an editorial, photo-led site that puts the farm and the people front and centre. Big imagery and a warm palette carry the personality, while the practical stuff (what to expect, how to find the farm, how to book) stays simple and obvious.
A "morning down at the farm" gallery shows the community mid-session, and the booking and enquiry steps are stripped back so getting started takes about a minute. It is built mobile-first, for people who are checking the timetable on their phone.
Services Delivered
Outcomes
Results
The result is a site that feels like the place itself. The photography and the easy, scrollable layout carry the community feel, and booking a session takes about a minute. It gives Fit Farm a home online that matches the welcome people get out on the farm.
The Website
Website Screenshots
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