An editorial, photo-led website for an outdoor fitness community
Client Review
What Max Pembleton said
“Fantastic service, fast, efficient and great quality. Highly recommend.”
Max Pembleton
Fit Farm · Nottingham
The Problem
The Challenge
Fit Farm is outdoor group fitness on a working farm in Papplewick, north of Nottingham. Sessions run across open fields and a barn, and the draw is the crowd as much as the training.
Most gym websites sell equipment, class volume and transformation photos. None of that applies here. A generic fitness template would have flattened the whole thing.
The practical problem was simpler. Someone thinking about their first session in a field wants to know what actually happens, where the farm is, and how to book. Answer that badly and the atmosphere never gets a chance.
Our Approach
What We Did
We built it photo-led, around the place itself. No stock fitness imagery, just the farmland, the barn and the group mid-session.
The structure follows how a newcomer thinks. What is this, what's a session like, where is it, how do I start. A "morning down at the farm" gallery shows the group mid-session, so a first-timer can see exactly who they'd be training alongside before they turn up.
Booking takes about a minute. Built mobile-first, because checking session times and directions to a farm happens on a phone.
Services Delivered
A Closer Look
Inside the build
Outcomes
Results
This one's a design job, not a numbers story. The build is recent, so there's no run of search data worth showing yet, and we'd rather show nothing than make figures up.
What we do have is Max's verdict. He left Fit Farm's five-star Google review calling the work "fast, efficient and great quality".
We build websites like this for gyms and fitness businesses across Nottingham and beyond.
The Website
Website Screenshots
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