How Moai Strength & Wellness went from no online presence to a brand that matches their energy

The problem

The challenge

Rian runs Moai Strength & Wellness, a coach-led kettlebell gym in Nottingham with a strong identity and a loyal membership.

None of it existed online. No website at all, so if you hadn't heard about Moai from someone who trained there, you hadn't heard about it.

Our approach

What we did

Moai has a look: dark, bold, the statue identity, no ego. The site had to feel like walking in rather than reading a brochure.

Rian had a clear view of how it should look, so the build went through several rounds with him on every section: the hero, the six-week programme breakdown, the coach profiles, the timetable and the results.

The finished site runs an application flow with a goal-based form, a live class schedule, coach bios, Google reviews pulled in, and a location section.

Outcomes

Results

The brand that existed inside the gym exists online now. It loads fast, it looks like the place, and someone curious can get to an application in a couple of clicks.

Rian's verdict, in his own Google review: the site was turned around in a few days, and as a fellow business owner he appreciated the effort that went in.