How MIW Patios went from zero online presence to their first organic lead in under 90 days

The problem

The challenge

Jamie Window came to us in February 2026 with no website, no Google Business Profile and no social media. Every job came through word of mouth. Zero impressions, zero clicks.

Most clients have something to build from: an old site, a dormant profile, a few reviews. Jamie had none of it.

Then Google's video verification flagged the Business Profile and held it through multiple review cycles. We contacted Google directly several times before it was approved. Weeks gone before any search visibility was even possible.

Our approach

What we did

We built the site around what homeowners in Derby and Derbyshire actually search for when they want a patio or a driveway. Each service page targets its own set of terms, laid out to convert.

Once it was live we ran on-page SEO, then started building local authority through links and location content.

Once the verification cleared, we got the Business Profile fully set up: categories, service areas, photos and keyword-rich descriptions, to compete in the map pack.

Outcomes

Results

February: 0 impressions, 0 clicks. March: 210 and 1. April: 688 and 8, plus MIW's first organic enquiry through the website, inside 90 days of starting from nothing.

May beat its own projection at 1,452 impressions and 27 clicks. June pushed impressions to 2,532, nearly quadruple April, with 21 clicks. All of that despite the weeks lost to verification.

One note on the June clicks. Google rolled out AI Overviews across far more UK searches at the end of May, and click-through rates dropped across the industry, not just here. Impressions kept climbing, which is the signal that matters.

Leads followed the same curve: one in April, two in May, three in June. Six organic enquiries, every one from Google, no paid ads.