How MIW Patios went from zero online presence to their first organic lead in under 90 days
2,532
Google Impressions
In June alone, up from 0 in February
90 Days
First Organic Lead
First inbound enquiry via Google search in under 90 days
0 → 27
Monthly Click Growth
From zero clicks in February to 27 in May
Client Review
“Highly recommend Will & Tom at WAT website. The website they've built me is amazing and there on going seo work is top notch they know exactly what there doing and how to switch things up, they've helped me in many ways any questions I've had they've answered and also go above and beyond to make sure everything is bang on. It's a pleasure working with you guys. Jamie MIW Patios & Landscaping ”
Jamie Window
MIW Patios & Landscaping
The Problem
The Challenge
Jamie Window came to us in February 2026 with no website, no Google Business Profile, and no social media. Every job came through word of mouth. In February, MIW had zero impressions and zero clicks on Google.
Most clients we take on have something to build from: an old site, a dormant GBP, a handful of reviews. Jamie had none of that. The starting point was genuinely zero.
The GBP verification added weeks of delay. Google's video verification flagged the account and held the listing through multiple review cycles. We contacted Google directly several times before the profile was approved. That process had to be resolved before any search visibility was possible.
Our Approach
What We Did
We built the website around the search terms homeowners in Derby and Derbyshire use when looking for patios, driveways, and landscaping work. Each service page targets a specific set of keywords with a layout built to convert visitors into enquiries.
Once the site was live, we ran on-page SEO to give Google clear signals about what MIW does and where they operate, and began building local authority through link building and location-specific content.
After clearing the verification issues, we got the GBP live and fully set up: categories, service areas, photos, and keyword-rich descriptions to compete in the local map pack.
Services Delivered
Outcomes
Results
February: 0 impressions, 0 clicks. March: 210 impressions, 1 click. April: 688 impressions, 8 clicks, and MIW's first organic enquiry through the website, within 90 days of starting from nothing.
May beat its own projection: 1,452 impressions and 27 clicks, more than triple April's clicks. In June, impressions climbed again to 2,532, nearly quadruple April, while clicks came in at 21. That growth came despite the weeks lost to the GBP verification process.
Worth noting on the June clicks: at the end of May and into June, Google rolled out AI Overviews across far more UK searches, which pushed click-through rates down across the industry, not just for MIW. Impressions kept climbing regardless, which is the signal that matters: Google is showing MIW for more searches every month.
The leads have followed the same curve: one enquiry in April, two in May and three in June. That's six organic enquiries in total, every one from a customer who found MIW through Google search with no paid ads involved.
We build websites like this for landscapers across Derbyshire and beyond.
The Website
Website Screenshots
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